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The Hot Plate The Hot Plate
  • About
    • About Tag
    • Careers
    • The Ambassador Network
  • Our Services
    • Content Production Studio
    • Shopper Marketing & Sourcing Solutions
    • Social Media Marketing Services
      • Food & Beverage Industry Social Media Strategy Development
      • Influencer Marketing & Media Relations
      • Social Media Management Services
      • Paid Media Ads & Media Planning Services
      • Food & Beverage Social Media Content Creation
    • Test Kitchen & Food Marketing Services
  • Our Work
  • Resources
    • White Papers & Tip Sheets
    • Case Studies
    • Webinars
    • Blog
  • Awards + Media
  • CONTACT US

Redefining loyalty: Metrics that shift the dial

BLOG May 12 2021 Loyalty programs are on a mission to redefine the loyalty experience in a continuous effort to maximize incremental share (growth in membership and the…

Creating lasting brand loyalty through connected customer experiences

BLOG May 5 2021 Omni or multi-channel? In a world of increasingly fragmented customer journeys, brands must act as the glue that holds the customer experience together. Think…

Level up: How gamification drives customer engagement

BLOG Apr 28 2021   What is gamification? Gamification is the addition of game-like elements to experiences which traditionally do not involve fun or games. The aim is…

Digital POSM: Accelerating phygital retail transformation

BLOG Apr 21 2021   What is digital POSM? Digital point-of-sale materials means incorporating digital screens or other elements into in-store displays. There are a variety of digital…

2021 Social Imagery Guidelines

BLOG Apr 14 2021 Click here to download this file as a PDF.    At Tag, we partner with brands and agencies to facilitate end-to-end marketing solutions. Our team…

Top 10 marketing predictions to drive success in 2021

BLOG Apr 6 2021   Tag Americas subject matter experts in marketing and creative production offer tweet-worthy 2021 predictions   As we dive into 2021 one thing is certain: marketers…

Refresh, Repurpose, Redirect: Pivoting Content Creation amid COVID-19

As we navigate our way through Covid-19 and the impact it has on marketing efforts, it’s time to step into a new normal by taking an…
product photography services, product photos for ecommerce by professional product photographers

Social Media Marketing Strategy: The Brands We’re Loving on Social Right Now

We sat down with Andrea Flanders, social media guru and THP's Director of Social Media & Communications, to learn what the top brands on social are doing to break…
Key Lessons Learned from the Top 5 Products on Amazon in 2018

Key Lessons Learned from the Top 5 Products on Amazon in 2018

Amazon is quickly becoming the #1 platform for food and beverage brands. The company’s acquisition of Whole Foods in 2017 and the creation of Prime…
Top Youtube Food Influencers

What We Can Learn from the Top Youtube Food Influencers

YouTube has been floating around the #2 position in the race to become the most popular search engine worldwide, making it one of the most…
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