Guide to Social Media Metrics and Benchmarks

We get asked constantly about how and why metrics are calculated the way they are, and which ones to be measuring. Benchmarks are the key to measuring success and optimizing your strategy as you go along! This simple one-page guide gives digital marketers the must-know facts about setting social media benchmarks.

• Implement data-driven metrics to drive measurable ROI
• Learn what metrics you should be measuring and how to measure them
• Understand industry benchmarks for the most common social media metrics