Tons of companies concentrate on getting their fair share of the Millennial and Gen Z pie, but there are currently four generations with significant spending power to consider when planning your marketing strategy: Baby Boomers, Gen X (born in the 60’s and 70’s), Millennials (born in the 80’s and 90’s), and Gen Z (born in the 2000’s and onward).
As Millennials and Gen Z grow older, their power to control the purse strings gets stronger, and companies that want to thrive need to consider how to gain their loyalty.
In this eBook, we’re breaking down emerging insights, trends, and research, as well as the nuances between each consumer groups’ preferences so restaurant and quick service marketers can authentically and impactfully engage with and win over their target audiences with ease.
