It seems like no other fast-moving consumer goods category is as heavily impacted by trends as the beauty and personal care segment. New products emerge every day with promises of redefining the future of beauty. But, why is it that only certain ones stuck around while most are nothing more than a fleeting fad? The secret is to find the connections between micro-trends and macro consumer needs.
In this comprehensive industry report, we’re breaking down what you need to know to make the most out of your content strategy in 2019.