OUR MARKETING SERVICES


With over 150 On-Demand marketing services, we have a solution for every need and budget.

VIDEO

PHOTOGRAPHY

  • Custom Designed Stock
  • POS Photography
  • Lifestyle Photography
  • Product Photos for eCommerce
  • Photography of Existing Recipes
  • Product Photography

SOCIAL MEDIA SERVICES

  • Community Management
  • Ad Buying & Planning
  • Social Media Strategy
  • Influencer Marketing
  • Major Contest & Campaign Support
  • Monitoring & Reporting
  • Messenger Bots
  • Native Digital Advertising

TEST KITCHEN

  • Recipe Development
  • Recipe Testing & Editing
  • Nutritional Content Analysis
  • Recipe Validation
  • Product Development

MARKET RESEARCH

  • Recipe Database Audit
  • Social Media Audit
  • Competitor Content Analysis
  • Industry Research
  • Tip Sheets & White Paper Development
  • Social Listening
  • Amazon Competitor Analysis

STRATEGY & CONTENT BUNDLES

  • Content Marketing Strategy
  • 360 Marketing Activity Roadmap
  • Custom Content Bundles
  • Social Media Content Bundles

COPYWRITING

  • Newsletters
  • Brochures, Catalogues & Blogs
  • Cookbooks
  • Product Descriptions
  • Websites

GRAPHIC DESIGN

  • Coupons, Brochures & Catalogues
  • Recipe Cards
  • Product Sell Sheets
  • Social Media Cover Images
  • Motion Graphics

ECOMMERCE

  • Amazon Marketing Strategy
  • Amazon Advertising
  • Amazon Product Detail Pages
  • Amazon A+
  • Amazon Stores
  • Product Photography
  • 360° Product Videos
  • Product Features Video

BOOK OUR SERVICES ONLINE


Micro Video

$1,500

Ideal for marketers who want to capitalize on the growing video trend without draining their marketing budget! Micro videos are best for capturing the key catalyst actions from a concept and make highly effective how-to, tip or short recipe videos.

Includes:

  • Storyboards + style guide
  • In house production + styling
  • Post-production, text and graphic overlays
  • Music coordination
  • One round of feedback

Video up to 30 seconds

Allowances will be added at checkout

Additional Video Editing

Popular Add-On Services

Motion Graphics

Creative Content Concepting

Instructional & Training Video

$3,000

Despite the growth of social media, instructional and training videos are still ranked among the top performing video styles. Remember that not all videos are created to advertise, and in an increasingly digital age, the ability to educate customers online is critical.

Includes:

  • Storyboards + style guide
  • In house production + styling
  • Post-production, text and graphic overlays
  • Music coordination
  • One round of feedback

Video up to 3 minutes

Allowances will be added at checkout

Script Writing

Popular Add-On Services

Motion Graphics

Voiceover Coordination + Allowance

Stop Motion Video

$3,300

Stop motion consistently sees high engagement and positive response from B2C and B2B users. This playful style of video surprises and delights viewers and can range from instructional to purely entertainment driven.

Includes:

  • Storyboards and style guide
  • In house production and styling
  • Post-production, text and graphic overlays
  • Music coordination
  • One round of feedback

Video up to 45 seconds

Allowances will be added at checkout

Additional Video Editing

Popular Add-On Services

Motion Graphics

Creative Content Concepting

Premium Micro and Inspiration Video

$3,750

These videos are for marketers who want to produce premium thumb-stopping videos cost-effectively. This style is perfect for social media, digital advertising, tradeshow sizzle reels, in store displays, menu boards, and more.

Includes:

  • Shot list and style guide
  • In house production and styling
  • Post-production, text and graphic overlays
  • Music coordination
  • Two rounds of feedback

Video up to 1 minutes

Allowances will be added at checkout

Additional Video Editing

Popular Add-On Services

Creative Content Concepting

Cinemagraph / GIF / Boomerang

$750

A beautiful hybrid of still and motion. Cinemagraphs take traditional photography up a notch by incorporating subtle continuous movement into a single element. This eye-catching style is best used on social media, digital flyers and digital coupons, and is highly effective at boosting conversions on newsletters and e-mail marketing campaigns.

Includes:

  • Concepting and style guide
  • Production and styling
  • Post-production
  • One round of feedback

Allowances will be added at checkout

5 in 1 Video Bundle

$7,500

Make your video assets work harder by creating one hero video and producing up to four (4) additional outputs including cinemagraphs, sizzle reels, vertical outputs, and more.

Includes:

  • Storyboards and style guide for 1 hero video and up to 4 outputs
  • In house production and styling
  • Post-production, text and graphic overlays
  • Music coordination
  • One round of feedback for all outputs

Priced per bundle

Mini Video

$1,100

Video content is dominating the social media landscape, and Mini Videos are perfect for just that. At up to 15 seconds in length, Mini Videos pack a short but sweet punch and are the perfect fit if you’re looking to take your YouTube Bumpers, Instagram, Facebook, or Pinterest video content to the next level cost-effectively.

Includes:

  • One video up to 15 seconds in length with a max of 3 scenes
  • Storyboard creation
  • In house production and styling
  • Post-production editing and text overlay
  • Music coordination
  • One round of revisions

Priced per video

Custom Designed Image

$285

No marketer wants to see their creative on another brand’s marketing collateral, so why risk using generic stock imagery? This service lets you affordably create your own custom images. Best of all, you own global exclusive lifetime rights (no buy out or licensing fees).

Includes:

  • Pre-production and style guide
  • Photography and styling
  • Photo retouching
  • One round of feedback

Allowances will be added at checkout

Photo of Existing Recipe

$285

Many B2C and B2B food & beverage marketers have existing recipe databases with missing or outdated photography.  Instead of starting from scratch, we highly recommend investing a smaller portion of your marketing dollars to create new photography for your top recipes. This allows you to turn content already popular with your end consumer into hard working versatile assets.

Includes:

  • Pre-production and style guide
  • Photography and styling
  • Photo retouching
  • One round of feedback

Allowances will be added at checkout

Nutritional Content Analysis

Popular Add-On Services

Premium/POS Photo

$420

For most marketers, in store display, print advertising, premium digital campaigns, and other requests for premium photography pop up throughout the year. Our mission is to make producing these photos cost-effective and exceptionally high quality leaving you with more dollars to spend overachieving on your marketing plan.

Includes:

  • Pre-production and style guide
  • Photography and styling
  • Photo retouching
  • One round of feedback

Allowances will be added at checkout

E-commerce Product Photo Package

$150

Everything from the expansion of e-commerce and retailer specific requests, to new packaging and new product launches requires marketers to invest in creating new packaging photography. This service lets you streamline your resources and create high volume content quickly, reliably and cost-effectively.

Includes:

  • Up to 6 product packaging angles on single colored backgrounds
  • Basic photo retouching
  • Single layered files with clipping paths
  • Up to 30 photos

Allowances will be added at checkout

Step-by-Step Photography

$680

A picture’s worth a thousand words. Step-by-Step Photography is a set of 3-Step instructional photos that show your consumers how to use your product, neat application ideas, or how to make your recipes.

Includes:

  • Pre-production and style guide
  • Photography and styling of a 3 Step series of photos
  • Photo retouching
  • One round of feedback

Allowances will be added at checkout, priced per 3-Step series

Step-by-Step Layout Design

Product Description

$80

Whether it’s on pack or online, your product’s description is a consumer’s go-to resource for understanding what your product is, how it works and why they should choose your brand over a competitor’s.

Includes:

  • Copywriting and proofreading
  • One round of feedback

60-80 words

Blog Post

$225

Still ranked among the Top 5 digital marketing strategies by B2C and B2B marketers, blog posts are an excellent way to boost SEO and provide value-add information to consumers.

Includes:

  • Copywriting and proofreading
  • Keyword research
  • One round of feedback

250 words

Newsletter Copywriting

$450

Newsletters can be a highly effective lead generation and marketing tool. The most effective marketers personalize their newsletters for each consumer segment to boost conversion. Many marketers, however, lack the time, internal resources and budget to create and maintain a regular newsletter program. Let us take on the heavy lifting of copywriting so all that’s left is pasting it into your template and clicking Send!

Includes:

  • Concepting and copywriting
  • Proofreading
  • One round of feedback

250-400 words

Newsletter Copywriting, Design & Management

$2,100

Need a more full service solution? Many marketers lack the time and internal resources to create and maintain a regular newsletter program. Let our team of experts handle the heavy lifting for you. We work as an extension of your team and provide high quality end-to-end copywriting, design and newsletter management to boost conversion and increase customer engagement.

Includes:

  • Design of newsletter template
  • Embedding of supplied media
  • Proofreading
  • One round of feedback
  • Set up and deployment
  • Reporting

250-400 words

Infographic

$1,050

An infographic’s eye-catching mix of graphics, images and text are effective at capturing and holding a viewer’s attention. More importantly, they drive social shares, boost SEO and can increase retention of information by as much as 300%.

Includes:

  • Ideation and design
  • Creation of icon and graphics
  • Text layout and use of existing images (if required)
  • Two rounds of feedback

Does not include photography, copywriting or research

Recipe Card Design

$900

Easy-to-follow instructions coupled with photo boosts information retention by over 300%. Recipe cards are an effective way to demonstrate usage opportunities and are a complementary activity to in store or digital campaigns.

Includes:

  • Design and layout of recipe card
  • Two rounds of feedback

Pamphlet Design

$1,050

Traditional and effective. A well-designed pamphlet presents a professional and unified brand message with a clear call to action to your target audience. Pamphlets (digital and print) are excellent lead generation tools and assert industry expertise.

Includes:

  • Design and layout of up to 6 pages or quadrants
  • Two rounds of feedback

Does not include photography, copywriting or research.

Product Sell Sheet

$950

Also referred to as Product Fact Sheets, these are ideal for sharing key production information including photos, product descriptions, key features and benefits and usage ideas. Marketers typically leverage these at tradeshows and across sales activities.

Includes:

  • Design and layout of up to 2 pages
  • Two rounds of feedback

Does not include photography, copywriting or research.

LOL

Recipe Development + Testing

$300

B2C and B2B marketers know that with food & beverage products the goal is to increase trial by getting their products in to the hands of their end consumer. A recipe is an excellent way to encourage trial and create high quality content customized for your audience.

Includes:

  • Recipe concepting
  • Recipe development and testing
  • Proofreading and recipe editing

Allowances are only billed on actuals

Nutritional Content Analysis

Popular Add-On Services

Full Service Community Management

$3,000

Every marketing team requires a different level of support and external expertise on social media. Our full service community management package provides you with complete bells and whistles support on your social media channels. You choose how many channels, and for how long you’d like support, and we scale to fit your marketing needs. We support on an ad hoc, short term and ongoing basis.

Includes:

  • Content calendar development
  • Community management and moderation
  • Mini contesting
  • Monthly & quarterly reporting

Priced per channel per month

Contact us for channel bundles and pricing

Clear

Social Media Content Bundle

Social Media Advertising & Strategy
(Add-On to Full Service Community Management)

From: $200

Stop paying expensive traditional social media advertising fees right now! In an increasingly pay-to-play environment, marketers need nimbleness to optimize their advertising efforts based on real time insights. Our On Demand model gives you the flexibility to get support when you need it. This option allows you to add on social media advertising onto Full Service Community Management on a month-to-month basis.

Includes:

  • Development of media plan for ads across up to 3 channels
  • Creation of ads (not including custom content)
  • Scheduling, management and optimization

Priced per month

Ad buying allowance to be determined on program kick off.

Clear

Social Media Ad Execution & Reporting

From: $1,200

Stop paying expensive traditional social media advertising fees right now! In an increasingly pay-to-play environment, marketers need nimbleness to optimize their advertising efforts based on real time insights. Our On Demand model gives you the flexibility to get support when you need it. This option allows you to add on social media advertising as a stand-alone service on a month-to-month basis.

Includes:

  • Development and scheduling of social media ads through the channel’s ad manager
  • Tracking of ad performance (incl. optimization when required)
  • Light moderation on user questions and comments based on customer guidelines
  • Regular metrics updates and final results report

Priced per one-month campaign, for up to 3 channels.

Ad buying allowance to be determined on program kick off.

Clear

360 Integrated Activity Roadmap

$1,500

Only 37% of marketers commit strategy to paper and even fewer integrate their digital strategy into a broader, more holistic plan. THP’s 360 Integrated Activity Roadmap allows for a complete understanding of a brand’s business and communications objectives, and an articulated plan to help meet them.

Includes:

  • One-time mapping and development of high-level social and digital channel strategy
  • Recommended content, social and advertising strategy for the quarter
  • Development of recommended program KPIs

Priced per quarter, for up to 1 fiscal year or campaign.

Clear

Client Liaison & Updates

Influencer Marketing and Partnerships

$4,200

Get the right people talking about your brand. According to Neilsen, partnering with the right influencers produces enormous long-term benefits for brands. Beyond the benefit of consumer referrals on social media, which are wildly popular with millennials, Nielson reported that influencer marketing contributed a decisive sales lift per 1000 impressions, long-term CPM cost-reduction and user generated content creation. Not to mention, they are not susceptible to ad blocking.

Includes:

  • Influencer research and list development
  • Influencer contract negotiation and management
  • Development of influencer pitch, program brief, and basic key messaging

Pricing based on outreach of up to 25 influencers and priced per campaign.

Influencer allowance to be determined on program kick off.

Single Channel Accelerator Package

$4,200

This is the perfect package for the time-strapped marketer looking to launch a new social media channel. THP’s Single Channel Accelerator Package is a one-time program to kick-start a social media channel for your brand.

Includes:

  • Overview of recommended look and feel for the channel

  • The initial creation of the channel (including handle, identifying the profile/cover photo and bio)

  • A complete content calendar for your first 3 months online

Priced per channel. Channel moderation and content bundles priced separately.

Recipe Database Audit

$3,200

Many marketers within the food and beverage industry inherit recipe databases. These databases range in age, quality and consistency but the common theme is that there are great assets buried in the clutter. Our recipe database audit takes an in depth look into the quality of your recipes including variety, consistency, copy quality, image/video quality and usage occasions. We also provide actionable insights and recommendations on how to best leverage your existing assets.

Includes:

  • Analysis of current recipe database
  • Database scorecard
  • Summary report
  • Recommendations and recipe trends

Priced per 200 recipes

Clear

Social Media Content Audit

From: $1,500

A strong strategy starts by understanding historical performance. Our audit will provide you with actionable insights, recommendations and show how your brand compares to industry benchmarks.

Includes:

  • Analysis of a social media channel
  • Scorecard based on past performance
  • Recommendations and best practices moving forward
  • Tip sheet

Priced per channel

Clear

Client Liaison & Updates

Digital Competitor Analysis

From: $1,500

Understand how your brand stacks up to the competition. We go beyond the top tier CPGs and compare you to the heavy hitters as well as the nimble start-ups and cost-cutting private label players. A great add-on to your Social Audit.

Includes:

  • Analysis of up to 4 key competitors on a channel
  • Summary of recommendations and best practices

Priced per channel

Clear

Client Liaison & Updates

Integrated Content Strategy

From: $500

For marketers serious about integrating content marketing into their strategy – this is the package for you. Bring THP in to collaborate, ideate and provide content expertise within your current internal and external marketing team mix.

Priced per month

Clear

5 in 1 Video Bundle

$7,500

Make your video assets work harder by creating one hero video and producing up to four (4) additional outputs including cinemagraphs, sizzle reels, vertical outputs, and more.

Includes:

  • Storyboards and style guide for 1 hero video and up to 4 outputs
  • In house production and styling
  • Post-production, text and graphic overlays
  • Music coordination
  • One round of feedback for all outputs

Priced per bundle

Custom Content Flex Bundle

Optimization requires the flexibility to select content styles that attract, engage and retain your target consumer.  This flex bundle allows you to enjoy cost savings without committing to specific content styles up front.

Contact for pricing

Social Media Image Bundle

$2,500

Social media’s high posting frequency leaves many marketers wondering how to keep up. This service includes the creation of up to 10 custom photos optimized for social media. Photos include simple styling and light photo retouching.

Priced per bundle

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