With over 150 On Demand services, we have a solution for every need and budget.
VIDEO
- Micro Videos
- Instructional & Demo Videos
- Stop Motion Videos
- Cinemagraphs
- Spokesperson & Corporate Videos
- TV Commercials
- 360° Product Videos
PHOTO
- Custom Designed Stock
- POS Photography
- Lifestyle Photography
- Product Photos for eCommerce
- Photography of Existing Recipes
- Product Photography
SOCIAL MEDIA SERVICES
- Community Management
- Ad Buying & Planning
- Social Media Strategy
- Influencer Marketing
- Major Contest & Campaign Support
- Monitoring & Reporting
TEST KITCHEN
- Recipe Development
- Recipe Testing & Editing
- Nutritional Content Anaylsis
- Recipe Validation
- Product Development
MARKET RESEARCH
- Recipe Database Audit
- Social Media Audit
- Competitor Content Analysis
- Industry Research
- Tip Sheets & White Paper Development
STRATEGY & CONTENT BUNDLES
- Content Marketing Strategy
- 360 Marketing Activity Roadmap
- Custom Content Bundles
- Instagram Content Bundle
COPYWRITING
- Newsletters
- Brochures, Catalogues & Blogs
- Cookbooks
- Product Descriptions
- Websites
GRAPHIC DESIGN
- Coupons, Brochures & Catalogues
- Recipe Cards
- Product Sell Sheets
- Social Media Cover Images
- Motion Graphics
BOOK OUR SERVICES ONLINE
Micro Video
$1,450
Ideal for marketers who want to capitalize on the growing video trend without draining their marketing budget! Micro videos are best for capturing the key catalyst actions from a concept and make highly effective how-to, tip or short recipe videos.
Includes:
- Storyboards + style guide
- In house production + styling
- Post-production, text and graphic overlays
- Music coordination
- One round of feedback
Video up to 30 seconds
Allowances will be added at checkout
Instructional & Training Video
$2,900
Despite the growth of social media, instructional and training videos are still ranked among the top performing video styles. Remember that not all videos are created to advertise, and in an increasingly digital age, the ability to educate customers online is critical.
Includes:
- Storyboards + style guide
- In house production + styling
- Post-production, text and graphic overlays
- Music coordination
- One round of feedback
Video up to 3 minutes
Allowances will be added at checkout
Stop Motion Video
$3,000
Stop motion consistently sees high engagement and positive response from B2C and B2B users. This playful style of video surprises and delights viewers and can range from instructional to purely entertainment driven.
Includes:
- Storyboards and style guide
- In house production and styling
- Post-production, text and graphic overlays
- Music coordination
- One round of feedback
Video up to 45 seconds
Allowances will be added at checkout
Premium Micro and Inspiration Video
$3,600
These videos are for marketers who want to produce premium thumb-stopping videos cost-effectively. This style is perfect for social media, digital advertising, tradeshow sizzle reels, in store displays, menu boards, and more.
Includes:
- Shot list and style guide
- In house production and styling
- Post-production, text and graphic overlays
- Music coordination
- Two rounds of feedback
Video up to 1 minutes
Allowances will be added at checkout
Cinemagraph
$750
A beautiful hybrid of still and motion. Cinemagraphs take traditional photography up a notch by incorporating subtle continuous movement into a single element. This eye-catching style is best used on social media, digital flyers and digital coupons, and is highly effective at boosting conversions on newsletters and e-mail marketing campaigns.
Includes:
- Concepting and style guide
- Production and styling
- Post-production
- One round of feedback
Allowances will be added at checkout
E-commerce Videos
$250
57% of consumers say they feel more confident making a purchase online after watching a video, and say they would rather watch a video than read about a product. This growing demand from consumers and retailers to incorporate video continues to put a strain on marketing resources. From product 360-videos to ‘Unpack-the-Box’ as well as Product Features, we’ve got everything you need to upgrade your static product photography.
Includes:
- Video exported as a GIF or MOV of the product rotating in 360-degrees on a white background. No propping, copy or text.
Custom Designed Stock Photo
$335
No marketer wants to see their creative on another brand’s marketing collateral, so why risk using generic stock imagery? This service lets you affordably create your own custom stock imagery. Best of all, you own global exclusive lifetime rights (no buy out or licensing fees).
Includes:
- Pre-production and style guide
- Photography and styling
- Photo retouching
- One round of feedback
Allowances will be added at checkout
Photo of Existing Recipe
$335
Many B2C and B2B food & beverage marketers have existing recipe databases with missing or outdated photography. Instead of starting from scratch, we highly recommend investing a smaller portion of your marketing dollars to create new photography for your top recipes. This allows you to turn content already popular with your end consumer into hard working versatile assets.
Includes:
- Pre-production and style guide
- Photography and styling
- Photo retouching
- One round of feedback
Allowances will be added at checkout
Premium/POS Photo
$460
For most marketers, in store display, print advertising, premium digital campaigns, and other requests for premium photography pop up throughout the year. Our mission is to make producing these photos cost-effective and exceptionally high quality leaving you with more dollars to spend overachieving on your marketing plan.
Includes:
- Pre-production and style guide
- Photography and styling
- Photo retouching
- One round of feedback
Allowances will be added at checkout
E-commerce Product Photo Package
$1,500
Everything from the expansion of e-commerce and retailer specific requests, to new packaging and new product launches requires marketers to invest in creating new packaging photography. This service lets you streamline your resources and create high volume content quickly, reliably and cost-effectively.
Includes:
- Up to 6 product packaging angles on single colored backgrounds
- Basic photo retouching
- Single layered files with clipping paths
- Up to 30 photos
Allowances will be added at checkout
Product Description
$80
Whether it’s on pack or online, your product’s description is a consumer’s go-to resource for understanding what your product is, how it works and why they should choose your brand over a competitor’s.
Includes:
- Copywriting and proofreading
- One round of feedback
60-80 words
Blog Post
$225
Still ranked among the Top 5 digital marketing strategies by B2C and B2B marketers, blog posts are an excellent way to boost SEO and provide value-add information to consumers.
Includes:
- Copywriting and proofreading
- Keyword research
- One round of feedback
250 words
Newsletter Copywriting
$450
Newsletters can be a highly effective lead generation and marketing tool. The most effective marketers personalize their newsletters for each consumer segment to boost conversion. Many marketers, however, lack the time, internal resources and budget to create and maintain a regular newsletter program. Let us take on the heavy lifting of copywriting so all that’s left is pasting it into your template and clicking Send!
Includes:
- Concepting and copywriting
- Proofreading
- One round of feedback
250-400 words
Newsletter Copywriting, Design & Management
$2,100
Need a more full service solution? Many marketers lack the time and internal resources to create and maintain a regular newsletter program. Let our team of experts handle the heavy lifting for you. We work as an extension of your team and provide high quality end-to-end copywriting, design and newsletter management to boost conversion and increase customer engagement.
Includes:
- Design of newsletter template
- Embedding of supplied media
- Proofreading
- One round of feedback
- Set up and deployment
- Reporting
250-400 words
Infographic
$800
An infographic’s eye-catching mix of graphics, images and text are effective at capturing and holding a viewer’s attention. More importantly, they drive social shares, boost SEO and can increase retention of information by as much as 300%.
Includes:
- Ideation and design
- Creation of icon and graphics
- Text layout and use of existing images (if required)
- Two rounds of feedback
Does not include photography, copywriting or research
Recipe Card Design
$500
Easy-to-follow instructions coupled with photo boosts information retention by over 300%. Recipe cards are an effective way to demonstrate usage opportunities and are a complementary activity to in store or digital campaigns.
Includes:
- Design and layout of recipe card
- Two rounds of feedback
Pamphlet Design
$950
Traditional and effective. A well-designed pamphlet presents a professional and unified brand message with a clear call to action to your target audience. Pamphlets (digital and print) are excellent lead generation tools and assert industry expertise.
Includes:
- Design and layout of up to 6 pages or quadrants
- Two rounds of feedback
Does not include photography, copywriting or research.
Product Sell Sheet
$950
Also referred to as Product Fact Sheets, these are ideal for sharing key production information including photos, product descriptions, key features and benefits and usage ideas. Marketers typically leverage these at tradeshows and across sales activities.
Includes:
- Design and layout of up to 2 pages
- Two rounds of feedback
Does not include photography, copywriting or research.
Recipe Development + Testing
$250
B2C and B2B marketers know that with food & beverage products the goal is to increase trial by getting their products in to the hands of their end consumer. A recipe is an excellent way to encourage trial and create high quality content customized for your audience.
Includes:
- Recipe concepting
- Recipe development and testing
- Proofreading and recipe editing
Allowances are only billed on actuals
Full Service Community Management
From: $1,800
Every marketing team requires a different level of support and external expertise on social media. Our full service community management package provides you with complete bells and whistles support on your social media channels. You choose how many channels, and for how long you’d like support, and we scale to fit your marketing needs. We support on an ad hoc, short term and ongoing basis.
Includes:
- Content calendar development
- Community management and moderation
- Mini contesting
- Monthly & quarterly reporting
Priced per channel per month
Contact us for channel bundles and pricing
Social Media Advertising & Strategy
(Add-On to Full Service Community Management)
From: $200
Stop paying expensive traditional social media advertising fees right now! In an increasingly pay-to-play environment, marketers need nimbleness to optimize their advertising efforts based on real time insights. Our On Demand model gives you the flexibility to get support when you need it. This option allows you to add on social media advertising onto Full Service Community Management on a month-to-month basis.
Includes:
- Development of media plan for ads across up to 3 channels
- Creation of ads (not including custom content)
- Scheduling, management and optimization
Priced per month
Ad buying allowance to be determined on program kick off.
Social Media Advertising & Strategy
From: $1,200
Stop paying expensive traditional social media advertising fees right now! In an increasingly pay-to-play environment, marketers need nimbleness to optimize their advertising efforts based on real time insights. Our On Demand model gives you the flexibility to get support when you need it. This option allows you to add on social media advertising as a stand-alone service on a month-to-month basis.
Includes:
- Development of media plan for ads across up to 3 channels
- Creation of ads (not including custom content)
- Scheduling, management and optimization
- Weekly updates and final wrap report
Priced per month
Ad buying allowance to be determined on program kick off.
360 Activity Roadmap
From: $2,500
Only 37% of marketers commit strategy to paper and even fewer integrate their digital strategy into a broader, more holistic plan. The 360 Activity Roadmap is the single most important tool when it comes to setting KPI’s and optimization.
Includes:
- Integrated annual map of key marketing priorities
- Recommended content, social and advertising strategy for the quarter
Priced per quarter
Influencer Marketing
From: $6,000
Get the right people talking about your brand. In 2016, Nielson conducted its first ever Influencer Marketing Sales Effect Study. The result? Partnering with the right influencers produced enormous long-term benefits. Beyond the benefit of consumer referrals on social media, which are wildly popular with millennials, Nielson reported that influencer marketing contributed a decisive sales lift per 1000 impressions, long-term CPM cost-reduction and user generated content creation. Not to mention, they are not susceptible to ad blocking.
Includes:
- Scouting and vetting of up to 25 influencers
- Blogger pitch and key messaging
- Coordination of paid, sponsored content from influencers
- Influencer pitch and key messaging
- Monitoring and reporting
Priced per influencer campaign
Influencer allowance to be determined on program kick off.
Instagram Channel Accelerator
From: $7,000
Instagram requires more attention than most because of the high posting frequency and volume of quality content required. Don’t let this stop you from launching or growing your brand’s Instagram presence. As a hub for many brands’ core consumer, Instagram is an important marketing tool. Let our team of social media experts take the reigns and get you set up for success. We’ll give your team the strategy, post copy, content and hashtags – all you need to do is hit ‘Post’.
Includes:
- Channel and ad strategy
- Content calendar development
- Post copy and hashtag strategy
- Custom content creation
- Best practices tip sheet
Priced per quarter
Recipe Database Audit
From: $3,000
Many marketers within the food and beverage industry inherit recipe databases. These databases range in age, quality and consistency but the common theme is that there are great assets buried in the clutter. Our recipe database audit takes an in depth look into the quality of your recipes including variety, consistency, copy quality, image/video quality and usage occasions. We also provide actionable insights and recommendations on how to best leverage your existing assets.
Includes:
- Analysis of current recipe database
- Database scorecard
- Summary report
- Recommendations and recipe trends
Priced per 200 recipes
Social Media Content Audit
From: $1,500
A strong strategy starts by understanding historical performance. Our audit will provide you with actionable insights, recommendations and show how your brand compares to industry benchmarks.
Includes:
- Analysis of a social media channel
- Scorecard based on past performance
- Recommendations and best practices moving forward
- Tip sheet
Priced per channel
Digital Competitor Analysis
From: $1,500
Understand how your brand stacks up to the competition. We go beyond the top tier CPGs and compare you to the heavy hitters as well as the nimble start-ups and cost-cutting private label players. A great add-on to your Social Audit.
Includes:
- Analysis of up to 4 key competitors on a channel
- Summary of recommendations and best practices
Priced per channel
Integrated Content Strategy
From: $500
For marketers serious about integrating content marketing into their strategy – this is the package for you. Bring THP in to collaborate, ideate and provide content expertise within your current internal and external marketing team mix.
Priced per month
5 in 1 Video Bundle
$7,500
Make your video assets work harder by creating one hero video and producing up to four (4) additional outputs including cinemagraphs, sizzle reels, vertical outputs, and more.
Includes:
- Storyboards and style guide for 1 hero video and up to 4 outputs
- In house production and styling
- Post-production, text and graphic overlays
- Music coordination
- One round of feedback for all outputs
Priced per bundle
Custom Content Flex Bundle
Optimization requires the flexibility to select content styles that attract, engage and retain your target consumer. This flex bundle allows you to enjoy cost savings without committing to specific content styles up front.
Instagram Content Bundle
From: $2,000
Instagram’s high posting frequency leaves many marketers wondering how to keep up. This service includes everything you need from content calendars to post copy, hashtag strategies and custom Instagram content.
Includes:
- Content calendar development
- Instagram post copy
- Hashtag strategy
- Custom Instagram photos (up to 10)
- Tip sheet for best practices
Priced per month