White Papers: Social Media Tips,
Marketing eBooks & Food Industry Reports
With nearly half a million photos and videos created in The Hot Plate studios since our inception, we’ve really seen it all – the good, the bad, and the delicious. If you have content creation on the brain, here are our top three tips that make for thumb-stopping, double-tapping, drool-worthy material.
Every quarter, one of our Content Strategists puts together a report of visual trends they’ve scoped out across social media for our studio to use as inspiration for upcoming shoots. This document is typically for internal use only, but we’ve decided to switch it up a little!
Time to roll out the red carpet for our 2023 Flavor & Trend report. Our team of food and beverage experts have scoured social media, poured over Michelin-star menus and dug deep into consumer buying habits to discover 10 trends that we think will be taking center stage next year! Which trend are you most excited for?
In an increasingly ad-blocked world, marketers are turning to influencers to build stronger connections between consumer and brand.
Download this tip sheet for 13 tried and tested tips to help brands get the most value from their influencer partnerships.
Social listening is an invaluable tool for businesses seeking to better understand how their customers are thinking and feeling about their brand or products.
In this guide, we outline 5 best practices to consider for any brand looking to improve their social listening.
Amazon A+ content is of the most effective and important ways to increase customer trust, boost conversion rates, and acquire higher ranking on Amazon SERPs.
Here are 5 tips for F&B marketers to consider when optimizing the Amazon A+ shopper experience.
Learn how to strengthen the connection between your brand and your target audience through organic social media strategies.
Learn to create effective content that’s app- and web-optimized, as well as best practices for driving conversions with content and optimizing your UX strategy.
Generation Z, or Gen Z, are a new generation of consumers born between 1995 and 2007. They almost always have several screens and digital platforms open at all times, quickly adopt new tech and are totally abandoning traditional media channels. Not to mention, they command $44 billion in buying power.
Gone are the days when Millennials could be summed up as avocado-loving, twenty-somethings who are selfie obsessed. With the oldest Millennials now approaching 40, more than 40% now identify as parents. Learn how Millennial parents are redefining parenthood and what this means for your brand.
Millennials and Gen Z almost always have several screens and digital platforms open at all times, quickly adopt new tech, and are totally abandoning traditional media channels. Our content marketing experts are spilling the beans on what you need to know to grab these audiences’ fleeting attention!
Developing a stellar content marketing strategy will ensure you’re on the road to success! We’ve broken down the trends that top content marketers are leveraging to boost their metrics and conversions.
The average person consumes 11.4 pieces of content before making a purchase decision, according to Forrester. So whether you’re thinking video, photo, recipes, or all the above, make sure your strategy is foolproof by avoiding these common mistakes.