Holiday Tips Marketers Shouldn’t Ignore!
From October straight through December, brands kick their holiday campaigns into high gear and serve up their best content game to consumers. With sales on the brain, the holiday rush promises as much as 20% of annual sales for most retailers; talk about the perfect chance to get products into carts everywhere! As a marketer, there are definitely things to consider before you hit the ground running.
When it comes to content are you ready with your plan of attack? If not, read on to find out marketing tips on what you should be creating to inspire your consumers this holiday season.
Creative Copy
During the holidays, engaging communication about products and promos are key to a successful sales quarter. Often time’s brands struggle to create meaningful content and this is especially true for the 77% of marketers that send out email newsletters to their consumers. As the main ingredient to sales success content needs to be punchy, to the point and send the right message. Cutting through the clutter of other content is the main goal here and having engaging content will put you at an advantage against your competitors.
Video Content
As one of the most popular advertising methods (100 hours of video is watched on Facebook daily!) there is no doubt video sells, sells, sells! So well in fact that 64% of customers are more likely to buy a product online after watching a video about it. If you’re aiming to teach, inspire or entertain, creating a video almost guarantees a more engaged audience that is more likely to convert. From product tutorials to recipes, you’ll want to create endless hours of video!
Vertical Videos
With 80% of social media use occurring on mobile devices, it’s no surprise that vertical video advertising is becoming increasingly popular with brands. From Instagram stories to sponsored posts, vertical videos receive 4x more engagement and have a 90% completion rate. Fun fact; smartphone users also hold their phones vertically 94% of the time! If you need content for your ad buying strategies this is it!
Cinemagraphs
Visuals on social media are the best way to lock eyes with your consumers. Take static images one-step further and replace it with a cinemagraph—a still photo that contains one subtle piece of seamless motion. On social, cinemagraphs inspire longer viewing times, higher click rates and work wonders for engagement on your ad or page. If you’re looking for a way to stand out in the crowd, this is your ticket.
Optimization
Once you’ve created all your must-see content, there’s one step left; optimization. Search Engine Optimization or SEO is a non-paid strategy that targets traffic to your website based on what people are searching for. By using the right key words you’ll organically build up traffic to your site and gain more eyes on your products.
Now that you have all the facts it’s time to put your plan into action and we’d love to help! From social media advertising to video production and custom stock photography find out why over 500+ marketers chose THP for their holiday content creation. Our 100% on demand model means you only buy what you need, when you need it. To learn more contact us below!
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