Omnichannel Content Creation for the World’s Most Trusted Brands

GET STARTED TODAY

WHO WE ARE

The Hot Plate (THP), Tag‘s food & beverage marketing experts, is the award-winning marketing partner for on-demand custom content, retail activation, shopper marketing, and social media solutions for the world’s most trusted brands.

We help brands stand out & sell more by delivering impactful content at speed and scale across all online & offline channels, worldwide. Powered by Tag’s intelligent and sustainable tech-enabled solutions, your brand can operate more efficiently & effectively by doing more with less.

OUR PROCESS IS SO SIMPLE

Book

Customize the program to fit your brand’s needs. Buy online or get in touch.

Brief

Use our templates and enjoy our efficient on-boarding and pre-production model.

Create

Participate in-house, via Virtual Studios or let our team be your internal brand champion.

Receive

Receive your custom content when you need it. Typical timelines are 2-4 weeks.

HOW DOES IT WORK?

Absolutely! You own global exclusive lifetime rights to your content. That means there are no licensing fees. You own the content and can use it however you like.

Great question! Our average turnaround from start to final delivery is four weeks. If you need more time for approvals or are looking for an expedited delivery, just ask. We will work with your needs to ensure you get exceptional quality every single time.

There are no minimums. The beauty of a true on demand model is that each of our services are available a la carte. You only buy what you need, when you need it.

Awesome! We can shoot as many as 48 photos and 12 videos in a single day. Don’t feel pressured though, there are no minimum orders.

We’d love to meet you, but attending a shoot in person is not required thanks to our Virtual Studios. Our Virtual Studios allow you to participate in your photo or video shoot from wherever you are. All you need is an Internet connection! Not able to join remotely? Let our amazing team of Partner Development Specialists manage the shoot for you.

Housed within our Toronto office we have 7 photo and video studios, as well as an impressive props collection spanning more than 2000 sq. ft. Equally impressive is our in-house test kitchen and culinary team, food and prop stylists, photographers and videographers, our talented producers and post-production team. Needless to say, we have all the expertise you need under one roof delivering a streamlined, end-to-end food content marketing experience.

Because of the way marketing channels are driving content needs, brand and marketing managers constantly struggle to keep up with the demand for content while maintaining customization. You’re forced to quickly create more fresh content, and support across more channels, but for less budget and resources. Our food content marketing agency is here to support with those challenges by combining food and beverage digital content marketing expertise with industry trends and innovation to deliver high-quality, cost-effective custom content.

WORKING WITH THE HOT PLATE

  • Industry expertise
  • Unique: Featuring on-site test kitchen and culinary professionals
  • One stop shop – for high quality end to end creative
  • Transparent and cost-effective pricing
  • Quick and predictable delivery timelines
  • Committed to delivering exceptional quality
  • You own global exclusive lifetime rights
  • We love working collaboratively
  • Virtual Studios for Remote Approvals
About THP

WHERE DOES OUR CONTENT LIVE?

Social Media + Digital
E-commerce
In Store, Display + Tradeshows
TV Commericals
Websites
Newsletters + E-mail Marketing
Coupons (Print + Digital)
Cookbooks, Magazines + Catalogues
Product Sell Sheets + Brochures

SHOP OUR SERVICES
READY TO START CREATING?
LET’S CONNECT