Freixenet USA brand, Mia Wines, sought to re-introduce their brand to the US market by creating buzz and excitement amongst the Millennial demographic and sparkling wine category, to eventually become synonymous with their well-known Spanish counterpart. Read the Social Media Case Study below to find out how we helped them do it!
The Sunny Side of Life
Mia Wines is a part of the Freixenet family, a popular Cava producer with centuries of wine making heritage that originated in Spain.
growth in Instagram followers
compared to the $1.29 industry average
THP helped us build a strong look & feel for Mia Wines and helped us grow consumer interest among our top target markets. Due to the increased brand awareness gained from our social media activations, our sales have grown 16% since we began working with THP a year ago. Their team is extremely talented and creative. Above all, their professionalism and organization make them a fantastic partner for us.
ALIE BURNET, BRAND MANAGER, FREIXENET WINES USA
Drive awareness and sales
Mia Wines sought to re-introduce their brand to the US market by creating buzz and excitement amongst the Millennial demographic and sparkling wine category, to eventually become synonymous with their Spanish counterpart.
Shine on Wine
THP has been working with Mia Wines since January 2018, and in just ten months, helped the brand achieve:
- 2,250% growth rate on Instagram by gaining 1,110 followers
- 4,542,217 combined impressions with a CPM (cost-per-impression) of $3.11
- $0.86 CPC (cost-per-click) on Instagram directing the target audience to the product locator, compared to the industry average of $1.29 CPC