Gone are the days when Millennials could be summed up as avocado-loving, twenty-somethings who are selfie obsessed. With the oldest Millennials now approaching 40, more than 40% now identify as parents, according to Google.
So, what does this mean for marketers who are trying to connect with Millennial parents? It means it may be time to reconsider those preconceived notions and determine whether your strategy matches Millennial reality.
