Meet the Parents: How Millennials are Redefining Parenthood for Brands
Gone are the days when Millennials could be summed up as avocado-loving, twenty-somethings who are selfie obsessed. With the oldest Millennials now approaching 40, more than 40% now identify as parents, according to Google.
So, what does this mean for brands that are trying to connect with Millennial parents? It means it may be time to reconsider those preconceived notions and determine whether your marketing matches Millennial reality.
What We Cover:
- 8 key actionable insights you need to know to effectively reach and capture the attention of Millennial parents
- Helpful thought-starters you can use to put these learnings into practice today