Refresh, Repurpose, Redirect: Pivoting Content Creation amid COVID-19

As we navigate our way through Covid-19 and the impact it has on marketing efforts, it’s time to step into a new normal by taking an approach that isn’t as new as you might think. The old saying “When one door closes, another one opens” comes to mind as we try to adapt to these unprecedented times. So, what happens when studio production closes and we’re unable to do business as usual? Well, as the saying goes – another door opens. We shift our focus towards a different path, one that includes adapting existing assets, animation, graphic design, and user generated content.

Here at THP we have continued to produce engaging content for our clients, in the following ways:

With this approach, THP breathes new life into existing assets (whether created by THP, or elsewhere). We take any photo or video and re-invent it with updated video edits, added motion graphics, and/or repurposed use cases for a brand-new marketing channel. This solution is visually appealing, cost-efficient and has a quick turn-around time. Here’s an example of an existing asset with added motion graphics.

By removing physical barriers, our team is able to push digital boundaries to the edge. We bring brand stories to life. Our animators create a world on-screen that delivers brand messages with vibrant and eye-catching visuals. Check out a recent example from Ken’s Salad Dressing that was produced for social media, including Instagram and Facebook.

Graphic Design presents vast parameters for developing beautiful content. THP is strategically positioned with in-house graphic design experts who are eager to unleash their creative juices. Graphic Design can encompass a variety of techniques such as visual hierarchy, page layout techniques, and typography to re-imagine content that’s relevant for today’s changing environment. Here’s a fun example that THP produced for Dixie Brands.

Consumers are spending a considerable amount of time on social media, interacting with their favorite brands, in this stay-at-home environment. This presents an immense opportunity for brands to leverage your audience’s engagement by acknowledging, responding, and repurposing their content on your social channels. Taking a positive review, comment, or funny anecdote and adding creative flair to it can be a great way to interact with audience. This is exactly what we did with Egg Farmers of Canada, when we ran a UGC campaign on Instagram.

While it feels like this new normal may last a lifetime, I ensure you it will not. In the meantime, it’s important to find creative ways to produce content while studios are closed, like adapting existing assets, animation, graphic design, and user generated content.

Written by Kamila Moorji and Amanda Wagner

If you’d like to learn more about THP’s service offerings, please feel free to send us a message here!