Tag is the shopper marketing, activation, and sourcing solutions agency to retail brands, worldwide. We help your brand keep the customer experience simple and effective with content that can seamlessly adapt to any and every brand touchpoint for maximum impact.
Shopper marketing combines the science of customer data and shopper behavior insights, with the art of creating digital and physical touchpoints that engage across online and offline channels, to convert brand experiences to purchases.
Tag’s shopper marketing experts strategize, craft, and optimize retail-focused solutions from ideation to successful launch across every channel imaginable, including e-commerce, social media, freestanding displays in convenience, grocery and department stores, and digital displays in shopping malls and airports.
Before starting your shopper marketing strategy, we partner with you to understand the hearts and minds of your customer. We combine your insights, company values, and business goals with our industry knowledge and creative expertise to design an omni-channel strategy that considers:
Tag’s strategic sourcing solutions ensure every project is delivered efficiently and effectively through qualified, right sized, and well-negotiated supplier panels. From drawing board to deployment, shopper insights to strategy and analytics, our unmatched global buying power and sourcing expertise helps your brand unlock efficiencies to drive effectiveness throughout the entire marketing ecosystem.
Where traditionally marketing and strategic sourcing services across multiple channels would only be accessible by engaging multiple vendors, Tag is a one-stop-shop solution that simplifies the process. We have in-house specialized expertise and dedicated resources in multiple channels to help you achieve best-in-class performance and value.
Tag’s shopper experts play tour guide for a day with you and your brand marketing team. Together we examine and critique window displays, in-store displays, POP and POS and other retail elements, comparing your brand’s retail experience to that of your competitors. You’ll complete the shopper safari feeling educated, inspired, and able to approach your customer’s shopper marketing with a fresh perspective.
Tag helped Calvin Klein, the American luxury fashion house, to build the Store of the Future: delivering a connected, multi-channel, and seamless in-store shopping experience. The cutting-edge technology consolidated product catalogues and stock inventory in all stores and ecommerce platforms, allowing Calvin Klein to manage any screen’s content anywhere across the region.
The connected instore experience brought customer shopping experience to new heights, creating a multi-channel and seamless journey that enabled shoppers to engage with the brand while forming new experiences.
To leverage the excitement of the Easter period and create an emotional connection between Mondelez and shoppers, Tag created a high-impact, fully interactive, and multi-sensory display that was impossible to miss.
The business impact? An extraordinary +247% year-on-year uplift.
Tag, the leading shopper marketing and sourcing solutions agency for retail brands, was honored with two bronze 2024 Outstanding Merchandising Achievement (OMA) Awards, Carbonated Drinks category, Temporary Division, at the 2024 Shop! Marketplace held in Cincinnati, Ohio on April 10.
Tag, the leading shopper marketing and sourcing solutions agency for retail brands, received a Bronze in the 2023 Outstanding Merchandising Achievement Award, Carbonated Drinks category, Temporary Division, with its customizable, lighted football stadium beverage display.
Tag, the leading shopper marketing and sourcing solutions agency for retail brands, received Gold in Shop! Association’s 2022 Outstanding Merchandising Achievement Award in the Carbonated Drinks category, Temporary Division, with an impressive holiday display.
Tag works with brands to create and deliver impactful content at speed and scale. From creative production and activation to strategic sourcing and delivery, analytics, and subject matter expertise, we transcend digital and physical touchpoints to allow brand content and concepts to travel globally and connect locally, through flexible, tech-enabled solutions.