According to eMarketer, last year Amazon captured 49% of the US eCommerce market! Whether you’re on Amazon or not, the world’s dominant eCommerce platform is slowly starting to be leveraged by top tier brands for more than just sales. Today’s savviest content marketers are leveraging Amazon as a marketing platform to help consumers overcome purchase hesitations and drive an increase in brand affinity.
In this guide, our resident Amazon Experts break down exactly what you need to know to get started or take your current Amazon marketing strategy to the next level.
