Grocery and the consumer shopping experience have evolved dramatically over the years. We’ve gone from checking out in-store to clicking and delivering. And, consumers aren’t just interested in the grocers – they’re interested in the story behind the brands, products, and grocer they choose to purchase from. Today’s savviest grocery marketers are the ones who leverage content to stay connected with current customers, and generate interest among prospective ones, too.
In this comprehensive guide, we’ll walk you through everything you need to know to create an effective content marketing strategy for your grocery brand.