Retail and the consumer shopping experience have evolved dramatically over the years. Once upon a time, calling up a company and ordering something from a catalog was considered to be the epitome of retail sophistication. Nowadays, that doesn’t fly. Nearly 33% of all consumers shop using their smartphones or tablets. Because of this, retail content marketing has never been more important!
Consumers aren’t just interested in the retailers – they’re interested in the story behind the brand, product, and retailer they choose to purchase from. Today’s savviest retail marketers are the ones who leverage content to stay connected with current customers, and generate interest among prospective ones, too.
In this comprehensive guide, we’ll walk you through everything you need to know to create an effective content marketing strategy for your retail brand.