We’re now entering an era where shopping is a 24/7 consumer-centered digital experience. But who is the new digital shopper and how will they change the face of consumer marketing?
Soon to reach their peak spending power, Millennials now make approximately 60% of their purchases online. Being nearly-native to digital, this new shopper expects a more holistic and customized experience, yet prefers not to give up much personal data in the process.
So, how can brands crack the code and meet their needs at every step of the buyer journey? We’ve highlighted new key insights you need to know in order to connect with, attract, and convert the new digital consumer online.