Despite the success that B2C companies have seen with social media, B2B companies still heavily rely on old-school, traditional channels for lead generation like cold calling and attending business networking breakfasts. While these tactics are still effective, we tell every customer we work with that they shouldn’t take the place of social media. Instead, successful B2B marketing strategies effectively integrate social to complement their existing efforts to generate even better results!
If you’ve been shying away from Facebook or Instagram because you think they won’t generate results, you’re missing out on a huge opportunity.
In this eBook, we break down exactly how you can create an effective B2B social media strategy on Facebook, Instagram and LinkedIn that will grow your brand and generate killer qualified leads for your sales team.