THP Launches New Personalized Messenger Bot Service
The one-stop shop offers marketers a highly engaging way to create an interactive content journey for consumers using Messenger Bots.
TORONTO, CANADA – THP, best known for revolutionizing the way marketers buy content and social media services through their on-demand model, have announced their new Messenger Bot services. With a single click, audiences can instantly chat, interact and view requested content, empowering visitors to find what they’re looking for, exactly when they’re looking for it.
THP’s chat bot tool, powered by The Bot Platform, is the newest edition in their catalogue of over 180 on-demand services, including videography, photography, recipe development, content strategy and social media. With the help of THP, businesses can now build and customize their own bot to deliver superior consumer content interactions and communication in an “always-on” capacity.
“This is an exciting partnership that pairs our expertise in on-demand content marketing and production with best-in-class bot technology,” says Amanda Riva, CEO & Owner of THP. “Our goal is to provide marketers with a streamlined solution that makes building, producing, launching and managing this highly customizable platform a turnkey experience.”
Bots communicate with users through text chat and photos/videos/GIF’s, and operate within the Facebook Messenger platform, with the ability to live on a brand’s website as well. The THP-built chatbots are designed to create an immersive brand experience that is personalized for consumers. The Messenger Bot goes beyond the robotic one-answer-fits-all customer service model, providing both reactive and proactive community engagement, automated and customized content distribution, API integration, data collection, as well as driving towards sales and more.
“In today’s landscape, marketers are struggling with how to make the connection between content and personalization. Coupled with the challenge of producing greater ROI with less time and resources, we believe this tool provides a truly unique solution for marketers who want to meaningfully connect with their consumers on a one-to-one level,” says Andrea Flanders, Director of Social Media & Communications at THP.
In a 2016 consumer report, Global Mobile Messaging found that 89% of customers want to use messaging to community with companies. “With more than 1.3 billion active users on Facebook Messenger paired with a 90% read rate within one minute, Facebook Messenger is a natural next step in the evolution of consumer communication and conversion,” adds Syd Lawrence, CEO & Co-Founder of The Bot Platform. “Our Messenger bot technology is used to solve problems that businesses face every day. Combine that with THP’s industry expertise, and the potential to create meaningful and personalized consumer interactions is endless.”
THP’s newest advancement is on display with their own chat bot. Dubbed “Teddy,” the THP chat bot will respond to questions and provide customers with information about products, services and contact information as well as content suggestions and interactive multimedia. To talk to the THP chat bot, click on the chat option on our THP Facebook page any time, or visit: m.me/THP.
Founded in 2013, THP is one of the world’s leading on-demand content and social media content providers. The one-stop content shop partners with more than 600 food, beverage and consumer goods brands across North America, the United Kingdom and Europe. In 2016, the company expanded its offices to London, and now is expanding to New York. THP has been named –Clutch Global Leader 2017, Clutch Top UK & Canada Digital Agency 2017, EY Entrepreneur of the Year 2017, Forbes 30 Under 30 and was ranked in STARTUP 50 by Canadian Business in 2017.