In the digital age, food photography isn't just about aesthetics, it's about strategic storytelling. A single image can trigger mouthwatering desires, fuel social media engagement, and ultimately drive sales. But with endless scroll-worthy content bombarding consumers daily, brands need to go beyond simply showcasing their dishes. They…
Feb 07
Nov 15
Tag’s Food & Beverage Experts Reveal 2024 Flavour & Trends Forecast 8 F&B Trends Predicted to Drive Innovation in the Industry Toronto, Ontario, Canada; New York, New York, U.S. (November 15, 2023) –The Hot Plate, Tag’s food and beverage Center of Excellence for brands and agencies, has released their Flavour…
Nov 30
Toronto, Ontario; Canada–The Hot Plate, Tag’s food and beverage Center of Excellence for brands, has released their 10th annual Flavor & Trend Forecast. The report shares flavorful highlights of the latest ingredients, cooking techniques, and culinary ideas predicted to drive innovation in the food and beverage industry in North America,…
Nov 29
Toronto, Ontario; Canada–The Hot Plate, Tag’s food and beverage Center of Excellence for brands, has released their 10th annual Flavor & Trend Forecast. The report shares flavorful highlights of the latest ingredients, cooking techniques, and culinary ideas predicted to drive innovation in the food and beverage industry in North America,…
Oct 28
Oct 20
BLOG Oct 20 2021 Preparing your marketing campaigns for the holidays is all about standing out from the crowd. With increased ad competition, promotions and spirited campaigns, it’s important that you're strategic about your brand positioning, the offers you make, the audience you’re targeting, your budget and your…
Oct 06
BLOG Oct 6 2021 It’s no secret that top brands spend millions of dollars on eCommerce holiday marketing campaigns to cash in on the year’s busiest shopping season. Yes, having deep pockets will always put the big players at an advantage over others with smaller marketing budgets,…
Sep 29
Blog Sept 28 2021 Amazon product marketing has come a long way. Thanks to the size of its audience, impressive ROI and customer loyalty, Amazon is holding strong in third place and quickly catching…
Sep 01
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Aug 25
BLOG Aug 25 2021 A content toolkit is a crucial element of your content and overall marketing strategy. Between outsourcing content creation to freelancers and agencies, to having an in-house content production team, it’s challenging to maintain consistency and standardization across your content with so many cooks in the kitchen.…