As we navigate our way through Covid-19 and the impact it has on marketing efforts, it’s time to step into a new normal by taking an approach that isn’t as new as you might think. The old saying “When one door closes, another one opens” comes…
Apr 27
Sep 23
We sat down with Andrea Flanders, social media guru and THP's Director of Social Media & Communications, to learn what the top brands on social are doing to break through in a crowded online space, and three ways you can take your social media marketing strategy to the next…
Jul 18
Amazon is quickly becoming the #1 platform for food and beverage brands. The company’s acquisition of Whole Foods in 2017 and the creation of Prime Pantry and Prime Fresh may be some of the clearest evidence of that. In fact, with the help of Amazon…
Jun 27
Baby Boomers, Gen X, and Millennials; we all know and love them, but who comes next? Generation Z has the spotlight now. Industry leaders are already clamoring to understand what makes them tick—and with good reason. This tech-savvy, socially conscious group is already making waves…
Jun 21
YouTube has been floating around the #2 position in the race to become the most popular search engine worldwide, making it one of the most powerful social media tools for food content marketing and home to the most buzzworthy food influencers online. With so many…
Jun 21
The legal framework around cannabis is shifting. A wave of change has resulted in full legalization in 11 states…
Jun 04
THP Named Top Advertising and Marketing Agency by Clutch TORONTO, ON – June 3, 2019 - THP has been named Top Advertising and Marketing Agency in a variety of social media categories based on their industry leadership, creative and marketing expertise, and client feedback. Specifically, THP has been recognized as…
Mar 01
Launching a new product this year or want to ramp up your brand’s awareness with a new marketing campaign? As a starting point, take a look at the 5 best food and beverage marketing campaigns of 2018. Fun and easy to digest, these selects created some memorable buzz…
Feb 12
THP Named Number One Creative and Design B2B Service Provider TORONTO, ON – B2B ratings and reviews platform Clutch.co released their annual list of leading Canada B2B service providers for 2019, with THP topping the list of Creative and Design B2B Service Providers. In ranking companies, Clutch's research analysts chose…
Jan 18
Trying to figure out what new marketing tools and trends to adopt in 2019? The new terminology can be daunting. There’s AI, chatbots, 360-degree video, and voice-activated SEO... Alexa, explain what all this high-tech stuff means! When we were sorting through the growing marketing trends, there was one…