It’s no secret that top brands spend millions of dollars on eCommerce holiday marketing campaigns to cash in on the year’s busiest shopping season. Yes, having deep pockets will…
Preparing your marketing campaigns for the holidays is all about standing out from the crowd. With increased ad competition, promotions and spirited campaigns, it’s important that you're strategic about…
Are you investing in great content but finding that your click-through rate (CTR) or engagement stats are underwhelming? You’re not alone. By the end of this guide, you’ll be…
As marketers, we’re always looking for new ways to get honest and valuable feedback from our audience. Instagram, Facebook and Twitter have all added the poll as a feature,…
...And what we can learn from them! 75 million people in the U.S. watch online videos every day and more than 500 million hours of videos are…
Instagram is the place to be for brands. The visual platform has been growing exponentially since it was launched in 2010. With 1 billion monthly users, it is the…
At the start, or just before every year, a host of experts and industry thought leaders make their predictions on what the latest and greatest food marketing trends will be.…
Social listening allows you to track, analyze, and respond to online conversations about your brand and your industry. Most importantly, it is the analysis of this information that makes social…
According to Rakuten Marketing, marketers will waste 26% of their marketing budget in 2018 on the wrong channels or strategies. While marketing will always involve a certain amount of trial…
Recipe databases are a goldmine, filled with tradition, innovation, and lots of great meals waiting to be cooked. If not organized and optimized, these databases can also be a nightmare.…