BLOG July 21 2021 Are you investing in great content but finding that your click-through rate (CTR) or engagement stats are underwhelming? You’re not alone. By the end of this…
BLOG July 14 2021 Transcreation, translation and localization should be a key area of focus for any global brand marketer. The world we live in is increasingly globalized, and as…
BLOG July 7 2021 By Rebecca Steckham, Director of Social Media Is Clubhouse good for your brand? Clubhouse is one of the fastest rising stars in social media we’ve ever seen.…
BLOG June 30 2021 According to Rakuten Marketing, marketers will waste 26% of their marketing budget in 2018 on the wrong channels or strategies. While marketing will always involve a certain…
BLOG June 23 2021 Recipe databases are a goldmine, filled with tradition, innovation, and lots of great meals waiting to be cooked. If not organized and optimized, these databases can…
BLOG June 16 2021 Social listening allows you to track, analyze, and respond to online conversations about your brand and your industry. Most importantly, it is the analysis of this…
BLOG June 9 2021 As marketers, we’re always looking for new ways to get honest and valuable feedback from our audience. Instagram, Facebook and Twitter have all added the poll…
BLOG May 26 2021 As COVID-19 tipped the retail world on its head, we have seen social commerce emerge as a distinct shopping channel. Driven by the need for change…
BLOG May 19 2021 As brands continue to digitalize, the increasing number of brand touchpoints means that brand consistency is more important than ever. The impact of a consistent brand…
BLOG May 12 2021 Loyalty programs are on a mission to redefine the loyalty experience in a continuous effort to maximize incremental share (growth in membership and the…