April 2019

Generation Z, or Gen Z, are a new generation of consumers born between 1995 and 2007. They almost always have several screens and digital platforms open at all times, quickly adopt new tech and are totally abandoning traditional media channels. Not to mention, they command $44 billion in buying power.

March 2019

Today’s digital audience is hungry for high-quality content. But for marketers, keeping up can be expensive if you don’t an effective and scalable content marketing strategy in place that makes your budget go the distance.

March 2019

Today’s digital audience is hungry for high-quality content. But for marketers, keeping up can be expensive if you don’t an effective and scalable content marketing strategy in place that makes your budget go the distance.

March 2019

In this comprehensive industry report, we’re breaking down the macro trends and insights you need to know to get the most out of your content strategy in 2019.

March 2019

Creating globally standardized content that scales and can adapt for regional and local audiences is simple if you leverage these four best practices.

February 2019

Gone are the days when Millennials could be summed up as avocado-loving, twenty-somethings who are selfie obsessed. With the oldest Millennials now approaching 40, more than 40% now identify as parents. Learn how Millennial parents are redefining parenthood and what this means for your brand.

February 2019

In a digital world, you’re always just a click away from losing a customer’s attention. All of us make those split-second decisions based on our feelings. Brands need to make emotional connections online with consumers if they want to increase conversions and brand loyalty. Find out how to do that now!

February 2019

Did you know that Millennials now make up the largest segment of pet owners? Or that almost 85 million households in North America now have a pet? Find out what the biggest trends in the pet industry are and insights you need to fuel your 2019 marketing strategy!

January 2019

Social media photo and video optimizations are constantly evolving. Make sure you stay up-to-date with our comprehensive social media content optimization guide for 2019! You’ll learn what crops, orientations and content formats work best across 2019’s most popular social media platforms.

January 2019

Millennials and Gen Z almost always have several screens and digital platforms open at all times, quickly adopt new tech, and are totally abandoning traditional media channels. Our content marketing experts are spilling the beans on what you need to know to grab these audiences’ fleeting attention!

January 2019

If your recipe database isn’t a revenue generating machine, it’s not doing it’s job! Developing and maintaining a perfectly search engine-optimized, ROI-generating database takes knowledge of both culinary and content marketing trends and best practices. Find out if your database could use an overhaul now!

January 2019

30% of 18-35 year olds would avoid a restaurant if their Instagram presence was weak! Check out these five simple strategies to make sure your social media game is killer in 2019.

December 2018

The holidays are here and time’s ticking… For food marketers, this time of year is fun, festive, and BUSY! Check out these 7 simple last minute holiday campaign ideas you can launch today.

November 2018

You already know you should be marketing on Amazon, but how do you crack the space and do it well? Check out the key elements of Amazon A+ content marketing and a comprehensive guide to get you going!

November 2018

In 2017, almost 80% of marketers claimed to have implemented influencer campaigns, with 90% saying that this strategy is effective for generating brand awareness and driving direct, measurable sales! Learn how to leverage influencer marketing to grow your business in 2019!

November 2018

Social media has become an increasingly competitive space used by 83% of marketers. Download our tip sheet to learn what content converts best on social, need-to-know platform statistics, and what three things your brand needs to focus on moving into 2019!

October 2018

2019 marks THP’s fourth annual Canadian Flavor & Trend Forecast and this year our Experts went bigger than ever to predict the hottest Canadian food and beverage trends for 2019. Download the full report now!

October 2018

2019 marks THP’s fourth annual Flavor & Trend Forecast and this year our Experts went bigger than ever to predict the hottest food and beverage trends for 2019. Download the full report now!

October 2018

Check out our top 5 Pinterest holiday insights that will help inform your content strategy and ensure that you’re getting your pins in front of those who are searching and planning for the holidays.

September 2018

With mobile viewing accounting for over 50% of global website traffic and 90% of Facebook logins, it’s crucial that any video you produce is mobile-friendly. Learn how with our guide!

September 2018

Global eCommerce sales will reach $4.5 TRILLION by 2021! Make sure you’re leveraging this booming platform with killer content and a stellar strategy to back it. Use these 10 tips to boost sales and drive conversions!

September 2018

Developing a stellar content marketing strategy will ensure you’re on the road to success! We’ve broken down the trends that top content marketers are leveraging to boost their metrics and conversions.

August 2018

The average person consumes 11.4 pieces of content before making a purchase decision, according to Forrester. So whether you’re thinking video, photo, recipes, or all the above, make sure your strategy is foolproof by avoiding these common mistakes.

August 2018

This simple one page guide gives marketers the must-know facts about setting Social Media Metric Benchmarks. We get asked constantly about how and why metrics are calculated the way they are. Get a peek inside this thinking here.

July 2018

If you’re a marketer who wants to increase conversion and stay ahead of the competition, this is a must read! In this Tip Sheet we highlight the 5 top obstacles marketers face creating video content and 8 actionable insights to increase conversion and brand awareness.