2019 Beauty & Personal Care Industry Report
2019 Beauty and Personal Care Industry Report

March 2019

In this comprehensive industry report, we’re breaking down the macro trends and insights you need to know to get the most out of your content strategy in 2019.

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How to Make Your Content Globally Scalable

March 2019

Creating globally standardized content that scales and can adapt for regional and local audiences is simple if you leverage these four best practices.

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Meet the Parents: How Millennials are Redefining Parenthood for Brands
How Millennials are Redefining Parenthood for Brands

February 2019

Gone are the days when Millennials could be summed up as avocado-loving, twenty-somethings who are selfie obsessed. With the oldest Millennials now approaching 40, more than 40% now identify as parents. Learn how Millennial parents are redefining parenthood and what this means for your brand.

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How Brands Make Emotional Connections in 2019
How Brands Will Make Emotional Connections Online in 2019

February 2019

In a digital world, you’re always just a click away from losing a customer’s attention. All of us make those split-second decisions based on our feelings. Brands need to make emotional connections online with consumers if they want to increase conversions and brand loyalty. Find out how to do that now!

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2019 Pet Industry Trend Forecast
2019 Pet Industry Trend Forecast

February 2019

Did you know that Millennials now make up the largest segment of pet owners? Or that almost 85 million households in North America now have a pet? Find out what the biggest trends in the pet industry are and insights you need to fuel your 2019 marketing strategy!

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Social Media Content Optimization Guide
Social Media Content Optimization Guide for 2019

January 2019

Social media photo and video optimizations are constantly evolving. Make sure you stay up-to-date with our comprehensive social media content optimization guide for 2019! You’ll learn what crops, orientations and content formats work best across 2019’s most popular social media platforms.

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How to Grab the Attention of Millennials & Gen Z
How to Grab the Attention of Millennials and Gen Z

January 2019

Millennials and Gen Z almost always have several screens and digital platforms open at all times, quickly adopt new tech, and are totally abandoning traditional media channels. Our content marketing experts are spilling the beans on what you need to know to grab these audiences’ fleeting attention!

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Recipe Database Audit Checklist
Recipe Database Checklist

January 2019

If your recipe database isn’t a revenue generating machine, it’s not doing it’s job! Developing and maintaining a perfectly search engine-optimized, ROI-generating database takes knowledge of both culinary and content marketing trends and best practices. Find out if your database could use an overhaul now!

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Social Media Strategies for Restaurants
5 Simple Social Media Strategies for Restaurants

January 2019

30% of 18-35 year olds would avoid a restaurant if their Instagram presence was weak! Check out these five simple strategies to make sure your social media game is killer in 2019.

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7 simple last minute holiday campaign ideas
7 Simple Last Minute Holiday Campaign Ideas

December 2018

The holidays are here and time’s ticking… For food marketers, this time of year is fun, festive, and BUSY! Check out these 7 simple last minute holiday campaign ideas you can launch today.

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Amazon A+ Strategy & Tips
The Only Amazon A+ Strategy Guide You’ll Ever Need

November 2018

You already know you should be marketing on Amazon, but how do you crack the space and do it well? Check out the key elements of Amazon A+ content marketing and a comprehensive guide to get you going!

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Influencer Marketing
Influencer Marketing: How to Grow Your Business in 2019

November 2018

In 2017, almost 80% of marketers claimed to have implemented influencer campaigns, with 90% saying that this strategy is effective for generating brand awareness and driving direct, measurable sales! Learn how to leverage influencer marketing to grow your business in 2019!

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Social Media Tip Sheet
2019 Planning: The Ultimate Social Media Tip Sheet

November 2018

Social media has become an increasingly competitive space used by 83% of marketers. Download our tip sheet to learn what content converts best on social, need-to-know platform statistics, and what three things your brand needs to focus on moving into 2019!

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Canadian 2019 Flavor & Trend Forecast
2019 Canadian Flavor & Trend Forecast

October 2018

2019 marks THP’s fourth annual Canadian Flavor & Trend Forecast and this year our Experts went bigger than ever to predict the hottest Canadian food and beverage trends for 2019. Download the full report now!

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2019 Flavor & Trend Forecast
2019 International Flavor & Trend Forecast

October 2018

2019 marks THP’s fourth annual Flavor & Trend Forecast and this year our Experts went bigger than ever to predict the hottest food and beverage trends for 2019. Download the full report now!

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Pinterest Holiday Insights
Pinterest Holiday Insights

October 2018

Check out our top 5 Pinterest holiday insights that will help inform your content strategy and ensure that you’re getting your pins in front of those who are searching and planning for the holidays.

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Scotch Eggs Portrait
Optimizing Video for Mobile Viewing

September 2018

With mobile viewing accounting for over 50% of global website traffic and 90% of Facebook logins, it’s crucial that any video you produce is mobile-friendly. Learn how with our guide!

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10 tops for amazon a+ content marketing
10 Amazon A+ Content Marketing Tips

September 2018

Global eCommerce sales will reach $4.5 TRILLION by 2021! Make sure you’re leveraging this booming platform with killer content and a stellar strategy to back it. Use these 10 tips to boost sales and drive conversions!

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Content Marketing Trends for Food & Consumer Brands
Content Marketing Trends for Food & Consumer Brands

September 2018

Developing a stellar content marketing strategy will ensure you’re on the road to success! We’ve broken down the trends that top content marketers are leveraging to boost their metrics and conversions.

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5 mistakes content marketers are making
5 Mistakes Content Marketers Are Making

August 2018

The average person consumes 11.4 pieces of content before making a purchase decision, according to Forrester. So whether you’re thinking video, photo, recipes, or all the above, make sure your strategy is foolproof by avoiding these common mistakes.

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Guide to Social Media Benchmarks

August 2018

This simple one page guide gives marketers the must-know facts about setting Social Media Metric Benchmarks. We get asked constantly about how and why metrics are calculated the way they are. Get a peek inside this thinking here.

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8 opportunities to increase conversion using video
8 Opportunities to Increase Conversion Using Video

July 2018

If you’re a marketer who wants to increase conversion and stay ahead of the competition, this is a must read! In this Tip Sheet we highlight the 5 top obstacles marketers face creating video content and 8 actionable insights to increase conversion and brand awareness.

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Flavour & Trend Forecast 2018
2018 Flavor & Trend Forecast

November 2017

2018 marks the third annual Flavor & Trend Forecast and this year we’ve dug deep into the cupboard and sifted through mounds of facts to serve up the best report yet. We worked with our internal experts to bring you the top 10 trends you’ll be seeing throughout 2018 and 5 trends to keep on your radar.

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product photography services, product photos for ecommerce by professional product photographers
Instagram Tip Sheet

September 2017

Instagram is a highly competitive channel for marketers that demands frequent activity and high quality content. In this Tip Sheet, we highlight creative best practices and the secret top marketers are using to increase flexibility and engagement with consumers.

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eCommerce Obstacles & Opportunities

August 2017

A summary of the state of eCommerce for product segments in the US and Canada. Includes list top of obstacles and opportunities faced by marketers and retailers.

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2017 Social Media KPIs

June 2017

Download this FREE whitepaper to uncover what the 2017 Industry Benchmarks are for Social Media KPIs, see how your brand’s performance stacks up and learn what to measure for when setting future goals.

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THP’s 2017 Flavour & Trend Forecast

November 2016

For 2017, we’ve been crunching the facts and working with our team of food experts to craft this year’s trend list. Download now to learn about the top 10 trends for next year and the 5 ones to watch!

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THP’s 2016 Flavor & Trend Forecast

January 2016

Keep up to date with the latest flavors and trends that will be taking over your Instagram account next year with THP’s inaugural Flavor & Trend Forecast. Not only will you get to see the top 10 trends of 2016 but we’ve even taken a look into our crystal casserole dish to see what’s on the horizon for 2017.

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