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Today’s Digital Consumer: How To Connect With Them Online

July 2019

We’re spotlighting the latest key insights you need to know in order to connect with the new digital shopper.

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Online Ordering Apps: What Restaurants and QSRs Need to Know

Online Ordering Apps: What Restaurants & QSRs Need to Know

June 2019

Learn to create effective content that’s app- and web-optimized, as well as best practices for driving conversions with content and optimizing your UX strategy.

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The Complete Guide to Retail Content Marketing

April 2019

In this comprehensive guide, we’ll walk you through everything you need to know to create an effective content marketing strategy for your retail brand.

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The ABC’s of Gen X, Y & Z’s Restaurant Choices

April 2019

Tons of companies concentrate on getting their fair share of the Millennial and Gen Z pie, but there are currently four generations with significant spending power to consider when planning your marketing strategy…

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Ultimate Guide to B2B Social Media Marketing

April 2019

If you’ve been shying away from Facebook or Instagram because you think they won’t generate results, you’re missing out on a huge opportunity.

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10 Amazon A+ Content Marketing Tips

2019 Amazon Consumer Behavior Report

April 2019

In the US alone, Amazon boasts an impressive 184 million active monthly users! Beyond being a massive driver of sales, Amazon brings much more to the table. As a platform, it presents an incredibly valuable channel for marketing not only your products, but your brand, too.

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Next Up: Gen Z

Next Up: Gen Z

April 2019

Generation Z, or Gen Z, are a new generation of consumers born between 1995 and 2007. They almost always have several screens and digital platforms open at all times, quickly adopt new tech and are totally abandoning traditional media channels. Not to mention, they command $44 billion in buying power.

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Social Media Contests

The Complete Guide to Running Successful Social Media Contests

March 2019

Today’s digital audience is hungry for high-quality content. But for marketers, keeping up can be expensive if you don’t an effective and scalable content marketing strategy in place that makes your budget go the distance.

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5 Tips to Make Your Content Marketing Strategy Go Further in 2019

How to Make Your Content Marketing Budget Go Further in 2019

March 2019

Today’s digital audience is hungry for high-quality content. But for marketers, keeping up can be expensive if you don’t an effective and scalable content marketing strategy in place that makes your budget go the distance.

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2019 Beauty & Personal Care Industry Report

2019 Beauty and Personal Care Industry Report

March 2019

In this comprehensive industry report, we’re breaking down the macro trends and insights you need to know to get the most out of your content strategy in 2019.

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How to Make Your Content Globally Scalable

March 2019

Creating globally standardized content that scales and can adapt for regional and local audiences is simple if you leverage these four best practices.

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Meet the Parents: How Millennials are Redefining Parenthood for Brands

How Millennials are Redefining Parenthood for Brands

February 2019

Gone are the days when Millennials could be summed up as avocado-loving, twenty-somethings who are selfie obsessed. With the oldest Millennials now approaching 40, more than 40% now identify as parents. Learn how Millennial parents are redefining parenthood and what this means for your brand.

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How Brands Make Emotional Connections in 2019

How Brands Will Make Emotional Connections Online in 2019

February 2019

In a digital world, you’re always just a click away from losing a customer’s attention. All of us make those split-second decisions based on our feelings. Brands need to make emotional connections online with consumers if they want to increase conversions and brand loyalty. Find out how to do that now!

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2019 Pet Industry Trend Forecast

2019 Pet Industry Trend Forecast

February 2019

Did you know that Millennials now make up the largest segment of pet owners? Or that almost 85 million households in North America now have a pet? Find out what the biggest trends in the pet industry are and insights you need to fuel your 2019 marketing strategy!

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Social Media Content Optimization Guide

Social Media Content Optimization Guide for 2019

January 2019

Social media photo and video optimizations are constantly evolving. Make sure you stay up-to-date with our comprehensive social media content optimization guide for 2019! You’ll learn what crops, orientations and content formats work best across 2019’s most popular social media platforms.

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How to Grab the Attention of Millennials & Gen Z

How to Grab the Attention of Millennials and Gen Z

January 2019

Millennials and Gen Z almost always have several screens and digital platforms open at all times, quickly adopt new tech, and are totally abandoning traditional media channels. Our content marketing experts are spilling the beans on what you need to know to grab these audiences’ fleeting attention!

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Recipe Database Audit Checklist

Recipe Database Checklist

January 2019

If your recipe database isn’t a revenue generating machine, it’s not doing it’s job! Developing and maintaining a perfectly search engine-optimized, ROI-generating database takes knowledge of both culinary and content marketing trends and best practices. Find out if your database could use an overhaul now!

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Social Media Strategies for Restaurants

5 Simple Social Media Strategies for Restaurants

January 2019

30% of 18-35 year olds would avoid a restaurant if their Instagram presence was weak! Check out these five simple strategies to make sure your social media game is killer in 2019.

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7 simple last minute holiday campaign ideas

7 Simple Last Minute Holiday Campaign Ideas

December 2018

The holidays are here and time’s ticking… For food marketers, this time of year is fun, festive, and BUSY! Check out these 7 simple last minute holiday campaign ideas you can launch today.

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Amazon A+ Strategy & Tips

The Complete Guide to Amazon Content Marketing

November 2018

You already know you should be marketing on Amazon, but how do you crack the space and do it well? Check out the key elements of Amazon A+ content marketing and a comprehensive guide to get you going!

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Influencer Marketing

Influencer Marketing: How to Grow Your Business in 2019

November 2018

In 2017, almost 80% of marketers claimed to have implemented influencer campaigns, with 90% saying that this strategy is effective for generating brand awareness and driving direct, measurable sales! Learn how to leverage influencer marketing to grow your business in 2019!

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Social Media Tip Sheet

2019 Planning: The Ultimate Social Media Tip Sheet

November 2018

Social media has become an increasingly competitive space used by 83% of marketers. Download our tip sheet to learn what content converts best on social, need-to-know platform statistics, and what three things your brand needs to focus on moving into 2019!

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Canadian 2019 Flavor & Trend Forecast

2019 Canadian Flavor & Trend Forecast

October 2018

2019 marks THP’s fourth annual Canadian Flavor & Trend Forecast and this year our Experts went bigger than ever to predict the hottest Canadian food and beverage trends for 2019. Download the full report now!

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2019 Flavor & Trend Forecast

2019 International Flavor & Trend Forecast

October 2018

2019 marks THP’s fourth annual Flavor & Trend Forecast and this year our Experts went bigger than ever to predict the hottest food and beverage trends for 2019. Download the full report now!

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Pinterest Holiday Insights

Pinterest Holiday Insights

October 2018

Check out our top 5 Pinterest holiday insights that will help inform your content strategy and ensure that you’re getting your pins in front of those who are searching and planning for the holidays.

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Scotch Eggs Portrait

Optimizing Video for Mobile Viewing

September 2018

With mobile viewing accounting for over 50% of global website traffic and 90% of Facebook logins, it’s crucial that any video you produce is mobile-friendly. Learn how with our guide!

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10 tops for amazon a+ content marketing

10 Amazon A+ Content Marketing Tips

September 2018

Global eCommerce sales will reach $4.5 TRILLION by 2021! Make sure you’re leveraging this booming platform with killer content and a stellar strategy to back it. Use these 10 tips to boost sales and drive conversions!

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Content Marketing Trends for Food & Consumer Brands

Content Marketing Trends for Food & Consumer Brands

September 2018

Developing a stellar content marketing strategy will ensure you’re on the road to success! We’ve broken down the trends that top content marketers are leveraging to boost their metrics and conversions.

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5 mistakes content marketers are making

5 Mistakes Content Marketers Are Making

August 2018

The average person consumes 11.4 pieces of content before making a purchase decision, according to Forrester. So whether you’re thinking video, photo, recipes, or all the above, make sure your strategy is foolproof by avoiding these common mistakes.

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Guide to Social Media Benchmarks

August 2018

This simple one page guide gives marketers the must-know facts about setting Social Media Metric Benchmarks. We get asked constantly about how and why metrics are calculated the way they are. Get a peek inside this thinking here.

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8 opportunities to increase conversion using video

8 Opportunities to Increase Conversion Using Video

July 2018

If you’re a marketer who wants to increase conversion and stay ahead of the competition, this is a must read! In this Tip Sheet we highlight the 5 top obstacles marketers face creating video content and 8 actionable insights to increase conversion and brand awareness.

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