White Papers: Social Media Tips,
Marketing eBooks & Food Industry Reports
December 2021
From home-grown garden to flame-thrown Tokyo Pizzas, this year’s Forecast takes us on an adventure through the flavors, trends and ingredients that will influence consumer shopping behaviour and the food and beverage industry in 2022.
13 Tips for Social Media Marketers
November 2021
In an increasingly ad-blocked world, marketers are turning to influencers to build stronger connections between consumer and brand.
Download this tip sheet for 13 tried and tested tips to help brands get the most value from their influencer partnerships.
Social Listening Best Practices
September 2021
Social listening is an invaluable tool for businesses seeking to better understand how their customers are thinking and feeling about their brand or products.
In this guide, we outline 5 best practices to consider for any brand looking to improve their social listening.
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Optimizing Amazon A+ Content For Food and Beverage Brands
September 2021
Amazon A+ content is of the most effective and important ways to increase customer trust, boost conversion rates, and acquire higher ranking on Amazon SERPs.
Here are 5 tips for F&B marketers to consider when optimizing the Amazon A+ shopper experience.
December 2020
From pantry cooking to umami desserts. Find out what flavors, trends, and ingredients will reshape the food and beverage industry in 2021.
Organic Social Media Strategies for Consumer Brands
July 2020
Learn how to strengthen the connection between your brand and your target audience through organic social media strategies.
November 2019
Learn how to build an effective LinkedIn marketing strategy that generates leads, drives conversions, and increases website traffic as well as brand awareness.
October 2019
From Beautiful Botanicals to Portable Power, find out what ingredients, flavors, and techniques will reshape food and beverage in 2020.
Today’s Digital Consumer: How To Connect With Them Online
July 2019
We’re spotlighting the latest key insights you need to know in order to connect with the new digital shopper.
Online Ordering Apps: What Restaurants & QSRs Need to Know
June 2019
Learn to create effective content that’s app- and web-optimized, as well as best practices for driving conversions with content and optimizing your UX strategy.
The ABC’s of Gen X, Y & Z’s Restaurant Choices
April 2019
Tons of companies concentrate on getting their fair share of the Millennial and Gen Z pie, but there are currently four generations with significant spending power to consider when planning your marketing strategy…
Ultimate Guide to B2B Social Media Marketing
April 2019
If you’ve been shying away from Facebook or Instagram because you think they won’t generate results, you’re missing out on a huge opportunity.
April 2019
Generation Z, or Gen Z, are a new generation of consumers born between 1995 and 2007. They almost always have several screens and digital platforms open at all times, quickly adopt new tech and are totally abandoning traditional media channels. Not to mention, they command $44 billion in buying power.
The Complete Guide to Retail Content Marketing
April 2019
In this comprehensive guide, we’ll walk you through everything you need to know to create an effective content marketing strategy for your retail brand.
The Complete Guide to Running Successful Social Media Contests
March 2019
Today’s digital audience is hungry for high-quality content. But for marketers, keeping up can be expensive if you don’t an effective and scalable content marketing strategy in place that makes your budget go the distance.
2019 Beauty and Personal Care Industry Report
March 2019
In this comprehensive industry report, we’re breaking down the macro trends and insights you need to know to get the most out of your content strategy in 2019.
2019 Amazon Consumer Behavior Report
April 2019
In the US alone, Amazon boasts an impressive 184 million active monthly users! Beyond being a massive driver of sales, Amazon brings much more to the table. As a platform, it presents an incredibly valuable channel for marketing not only your products, but your brand, too.
How to Make Your Content Marketing Budget Go Further in 2019
March 2019
Today’s digital audience is hungry for high-quality content. But for marketers, keeping up can be expensive if you don’t an effective and scalable content marketing strategy in place that makes your budget go the distance.
How to Make Your Content Globally Scalable
March 2019
Creating globally standardized content that scales and can adapt for regional and local audiences is simple if you leverage these four best practices.
How Millennials are Redefining Parenthood for Brands
February 2019
Gone are the days when Millennials could be summed up as avocado-loving, twenty-somethings who are selfie obsessed. With the oldest Millennials now approaching 40, more than 40% now identify as parents. Learn how Millennial parents are redefining parenthood and what this means for your brand.
2019 Pet Industry Trend Forecast
February 2019
Did you know that Millennials now make up the largest segment of pet owners? Or that almost 85 million households in North America now have a pet? Find out what the biggest trends in the pet industry are and insights you need to fuel your 2019 marketing strategy!
How Brands Will Make Emotional Connections Online in 2019
February 2019
In a digital world, you’re always just a click away from losing a customer’s attention. All of us make those split-second decisions based on our feelings. Brands need to make emotional connections online with consumers if they want to increase conversions and brand loyalty. Find out how to do that now!
How to Grab the Attention of Millennials and Gen Z
January 2019
Millennials and Gen Z almost always have several screens and digital platforms open at all times, quickly adopt new tech, and are totally abandoning traditional media channels. Our content marketing experts are spilling the beans on what you need to know to grab these audiences’ fleeting attention!
5 Simple Social Media Strategies for Restaurants
January 2019
30% of 18-35 year olds would avoid a restaurant if their Instagram presence was weak! Check out these five simple strategies to make sure your social media game is killer in 2019.
Social Media Content Optimization Guide for 2019
January 2019
Social media photo and video optimizations are constantly evolving. Make sure you stay up-to-date with our comprehensive social media content optimization guide for 2019! You’ll learn what crops, orientations and content formats work best across 2019’s most popular social media platforms.
January 2019
If your recipe database isn’t a revenue generating machine, it’s not doing it’s job! Developing and maintaining a perfectly search engine-optimized, ROI-generating database takes knowledge of both culinary and content marketing trends and best practices. Find out if your database could use an overhaul now!
7 Simple Last Minute Holiday Campaign Ideas
December 2018
The holidays are here and time’s ticking… For food marketers, this time of year is fun, festive, and BUSY! Check out these 7 simple last minute holiday campaign ideas you can launch today.
2019 Planning: The Ultimate Social Media Tip Sheet
November 2018
Social media has become an increasingly competitive space used by 83% of marketers. Download our tip sheet to learn what content converts best on social, need-to-know platform statistics, and what three things your brand needs to focus on moving into 2019!
The Complete Guide to Amazon Content Marketing
November 2018
You already know you should be marketing on Amazon, but how do you crack the space and do it well? Check out the key elements of Amazon A+ content marketing and a comprehensive guide to get you going!
Influencer Marketing: How to Grow Your Business in 2019
November 2018
In 2017, almost 80% of marketers claimed to have implemented influencer campaigns, with 90% saying that this strategy is effective for generating brand awareness and driving direct, measurable sales! Learn how to leverage influencer marketing to grow your business in 2019!
October 2018
Check out our top 5 Pinterest holiday insights that will help inform your content strategy and ensure that you’re getting your pins in front of those who are searching and planning for the holidays.
2019 Canadian Flavor & Trend Forecast
October 2018
2019 marks THP’s fourth annual Canadian Flavor & Trend Forecast and this year our Experts went bigger than ever to predict the hottest Canadian food and beverage trends for 2019. Download the full report now!
2019 International Flavor & Trend Forecast
October 2018
2019 marks THP’s fourth annual Flavor & Trend Forecast and this year our Experts went bigger than ever to predict the hottest food and beverage trends for 2019. Download the full report now!
Content Marketing Trends for Food & Consumer Brands
September 2018
Developing a stellar content marketing strategy will ensure you’re on the road to success! We’ve broken down the trends that top content marketers are leveraging to boost their metrics and conversions.
10 Amazon A+ Content Marketing Tips
September 2018
Global eCommerce sales will reach $4.5 TRILLION by 2021! Make sure you’re leveraging this booming platform with killer content and a stellar strategy to back it. Use these 10 tips to boost sales and drive conversions!
Optimizing Video for Mobile Viewing
September 2018
With mobile viewing accounting for over 50% of global website traffic and 90% of Facebook logins, it’s crucial that any video you produce is mobile-friendly. Learn how with our guide!
5 Mistakes Content Marketers Are Making
August 2018
The average person consumes 11.4 pieces of content before making a purchase decision, according to Forrester. So whether you’re thinking video, photo, recipes, or all the above, make sure your strategy is foolproof by avoiding these common mistakes.
Guide to Social Media Benchmarks
August 2018
This simple one page guide gives marketers the must-know facts about setting Social Media Metric Benchmarks. We get asked constantly about how and why metrics are calculated the way they are. Get a peek inside this thinking here.
8 Opportunities to Increase Conversion Using Video
July 2018
If you’re a marketer who wants to increase conversion and stay ahead of the competition, this is a must read! In this Tip Sheet we highlight the 5 top obstacles marketers face creating video content and 8 actionable insights to increase conversion and brand awareness.