White Papers: Social Media Tips,
Marketing eBooks & Food Industry Reports

2023 Flavor & Trend Forecast

December 2022

Time to roll out the red carpet for our 2023 Flavor & Trend report.  Our team of food and beverage experts have scoured social media, poured over Michelin-star menus and dug deep into consumer buying habits to discover 10 trends that we think will be taking center stage next year! Which trend are you most excited for?

Download

flavor-and-trend-forecast-cover-page-with-napales-cactus-pad-green-on-coral-background

2022 Flavor & Trend Forecast

December 2021

From home-grown garden to flame-thrown Tokyo Pizzas, this year’s Forecast takes us on an adventure through the flavors, trends and ingredients that will influence consumer shopping behaviour and the food and beverage industry in 2022.

Download

13 Tips for Social Media Marketers

November 2021

In an increasingly ad-blocked world, marketers are turning to influencers to build stronger connections between consumer and brand.

Download this tip sheet for 13 tried and tested tips to help brands get the most value from their influencer partnerships.

Download

Social Listening Best Practices

September 2021

Social listening is an invaluable tool for businesses seeking to better understand how their customers are thinking and feeling about their brand or products.

In this guide, we outline 5 best practices to consider for any brand looking to improve their social listening.

 

Download

.

Optimizing Amazon A+ Content For Food and Beverage Brands

September 2021

Amazon A+ content is of the most effective and important ways to increase customer trust, boost conversion rates, and acquire higher ranking on Amazon SERPs.

Here are 5 tips for F&B marketers to consider when optimizing the Amazon A+ shopper experience.

Download

2021 Flavor & Trend Forecast

December 2020

From pantry cooking to umami desserts. Find out what flavors, trends, and ingredients will reshape the food and beverage industry in 2021.

Download

Organic Social Media Strategies for Consumer Brands

July 2020

Learn how to strengthen the connection between your brand and your target audience through organic social media strategies.

Download

LinkedIn Marketing Guide

LinkedIn Marketing Guide

November 2019

Learn how to build an effective LinkedIn marketing strategy that generates leads, drives conversions, and increases website traffic as well as brand awareness.

Download

2020 Flavor & Trend Forecast

2020 Flavor & Trend Forecast

October 2019

From Beautiful Botanicals to Portable Power, find out what ingredients, flavors, and techniques will reshape food and beverage in 2020.

Download

Online Ordering Apps: What Restaurants and QSRs Need to Know

Online Ordering Apps: What Restaurants & QSRs Need to Know

June 2019

Learn to create effective content that’s app- and web-optimized, as well as best practices for driving conversions with content and optimizing your UX strategy.

Download

Next Up: Gen Z

Next Up: Gen Z

April 2019

Generation Z, or Gen Z, are a new generation of consumers born between 1995 and 2007. They almost always have several screens and digital platforms open at all times, quickly adopt new tech and are totally abandoning traditional media channels. Not to mention, they command $44 billion in buying power.

Download

The Complete Guide to Retail Content Marketing

April 2019

In this comprehensive guide, we’ll walk you through everything you need to know to create an effective content marketing strategy for your retail brand.

Download

Ultimate Guide to B2B Social Media Marketing

April 2019

If you’ve been shying away from Facebook or Instagram because you think they won’t generate results, you’re missing out on a huge opportunity.

Download

The ABC’s of Gen X, Y & Z’s Restaurant Choices

April 2019

Tons of companies concentrate on getting their fair share of the Millennial and Gen Z pie, but there are currently four generations with significant spending power to consider when planning your marketing strategy…

Download

How to Make Your Content Globally Scalable

March 2019

Creating globally standardized content that scales and can adapt for regional and local audiences is simple if you leverage these four best practices.

Download

Meet the Parents: How Millennials are Redefining Parenthood for Brands

How Millennials are Redefining Parenthood for Brands

February 2019

Gone are the days when Millennials could be summed up as avocado-loving, twenty-somethings who are selfie obsessed. With the oldest Millennials now approaching 40, more than 40% now identify as parents. Learn how Millennial parents are redefining parenthood and what this means for your brand.

Download

How Brands Make Emotional Connections in 2019

How Brands Will Make Emotional Connections Online in 2019

February 2019

In a digital world, you’re always just a click away from losing a customer’s attention. All of us make those split-second decisions based on our feelings. Brands need to make emotional connections online with consumers if they want to increase conversions and brand loyalty. Find out how to do that now!

Download

How to Grab the Attention of Millennials & Gen Z

How to Grab the Attention of Millennials and Gen Z

January 2019

Millennials and Gen Z almost always have several screens and digital platforms open at all times, quickly adopt new tech, and are totally abandoning traditional media channels. Our content marketing experts are spilling the beans on what you need to know to grab these audiences’ fleeting attention!

Download

Social Media Strategies for Restaurants

5 Simple Social Media Strategies for Restaurants

January 2019

30% of 18-35 year olds would avoid a restaurant if their Instagram presence was weak! Check out these five simple strategies to make sure your social media game is killer in 2019.

Download

Recipe Database Audit Checklist

Recipe Database Checklist

January 2019

If your recipe database isn’t a revenue generating machine, it’s not doing it’s job! Developing and maintaining a perfectly search engine-optimized, ROI-generating database takes knowledge of both culinary and content marketing trends and best practices. Find out if your database could use an overhaul now!

Take the Quiz

7 simple last minute holiday campaign ideas

7 Simple Last Minute Holiday Campaign Ideas

December 2018

The holidays are here and time’s ticking… For food marketers, this time of year is fun, festive, and BUSY! Check out these 7 simple last minute holiday campaign ideas you can launch today.

Download

Social Media Tip Sheet

2019 Planning: The Ultimate Social Media Tip Sheet

November 2018

Social media has become an increasingly competitive space used by 83% of marketers. Download our tip sheet to learn what content converts best on social, need-to-know platform statistics, and what three things your brand needs to focus on moving into 2019!

Download

Amazon A+ Strategy & Tips

The Complete Guide to Amazon Content Marketing

November 2018

You already know you should be marketing on Amazon, but how do you crack the space and do it well? Check out the key elements of Amazon A+ content marketing and a comprehensive guide to get you going!

Download

Pinterest Holiday Insights

Pinterest Holiday Insights

October 2018

Check out our top 5 Pinterest holiday insights that will help inform your content strategy and ensure that you’re getting your pins in front of those who are searching and planning for the holidays.

Download

Canadian 2019 Flavor & Trend Forecast

2019 Canadian Flavor & Trend Forecast

October 2018

2019 marks THP’s fourth annual Canadian Flavor & Trend Forecast and this year our Experts went bigger than ever to predict the hottest Canadian food and beverage trends for 2019. Download the full report now!

Download

2019 Flavor & Trend Forecast

2019 International Flavor & Trend Forecast

October 2018

2019 marks THP’s fourth annual Flavor & Trend Forecast and this year our Experts went bigger than ever to predict the hottest food and beverage trends for 2019. Download the full report now!

Download

Content Marketing Trends for Food & Consumer Brands

Content Marketing Trends for Food & Consumer Brands

September 2018

Developing a stellar content marketing strategy will ensure you’re on the road to success! We’ve broken down the trends that top content marketers are leveraging to boost their metrics and conversions.

Download

10 tops for amazon a+ content marketing

10 Amazon A+ Content Marketing Tips

September 2018

Global eCommerce sales will reach $4.5 TRILLION by 2021! Make sure you’re leveraging this booming platform with killer content and a stellar strategy to back it. Use these 10 tips to boost sales and drive conversions!

Download

Scotch Eggs Portrait

Optimizing Video for Mobile Viewing

September 2018

With mobile viewing accounting for over 50% of global website traffic and 90% of Facebook logins, it’s crucial that any video you produce is mobile-friendly. Learn how with our guide!

Download

5 mistakes content marketers are making

5 Mistakes Content Marketers Are Making

August 2018

The average person consumes 11.4 pieces of content before making a purchase decision, according to Forrester. So whether you’re thinking video, photo, recipes, or all the above, make sure your strategy is foolproof by avoiding these common mistakes.

Download

8 opportunities to increase conversion using video

8 Opportunities to Increase Conversion Using Video

July 2018

If you’re a marketer who wants to increase conversion and stay ahead of the competition, this is a must read! In this Tip Sheet we highlight the 5 top obstacles marketers face creating video content and 8 actionable insights to increase conversion and brand awareness.

Download