January 2019

If your recipe database isn’t a revenue generating machine, it’s not doing it’s job! Developing and maintaining a perfectly search engine-optimized, ROI-generating database takes knowledge of both culinary and content marketing trends and best practices. Find out if your database could use an overhaul now!

January 2019

30% of 18-35 year olds would avoid a restaurant if their Instagram presence was weak! Check out these five simple strategies to make sure your social media game is killer in 2019.

December 2018

The holidays are here and time’s ticking… For food marketers, this time of year is fun, festive, and BUSY! Check out these 7 simple last minute holiday campaign ideas you can launch today.

November 2018

You already know you should be marketing on Amazon, but how do you crack the space and do it well? Check out the key elements of Amazon A+ content marketing and a comprehensive guide to get you going!

November 2018

In 2017, almost 80% of marketers claimed to have implemented influencer campaigns, with 90% saying that this strategy is effective for generating brand awareness and driving direct, measurable sales! Learn how to leverage influencer marketing to grow your business in 2019!

November 2018

Social media has become an increasingly competitive space used by 83% of marketers. Download our tip sheet to learn what content converts best on social, need-to-know platform statistics, and what three things your brand needs to focus on moving into 2019!

October 2018

2019 marks THP’s fourth annual Canadian Flavor & Trend Forecast and this year our Experts went bigger than ever to predict the hottest Canadian food and beverage trends for 2019. Download the full report now!

October 2018

2019 marks THP’s fourth annual Flavor & Trend Forecast and this year our Experts went bigger than ever to predict the hottest food and beverage trends for 2019. Download the full report now!

October 2018

Check out our top 5 Pinterest holiday insights that will help inform your content strategy and ensure that you’re getting your pins in front of those who are searching and planning for the holidays.

September 2018

With mobile viewing accounting for over 50% of global website traffic and 90% of Facebook logins, it’s crucial that any video you produce is mobile-friendly. Learn how with our guide!

September 2018

Global eCommerce sales will reach $4.5 TRILLION by 2021!  Make sure you’re leveraging this booming platform with killer content and a stellar strategy to back it. Use these 10 tips to boost sales and drive conversions!

September 2018

Developing a stellar content marketing strategy will ensure you’re on the road to success! We’ve broken down the trends that top content marketers are leveraging to boost their metrics and conversions.

August 2018

The average person consumes 11.4 pieces of content before making a purchase decision, according to Forrester. So whether you’re thinking video, photo, recipes, or all the above, make sure your strategy is foolproof by avoiding these common mistakes.

August 2018

This simple one page guide gives marketers the must-know facts about setting Social Media Metric Benchmarks. We get asked constantly about how and why metrics are calculated the way they are. Get a peek inside this thinking here.

July 2018

If you’re a marketer who wants to increase conversion and stay ahead of the competition, this is a must read! In this Tip Sheet we highlight the 5 top obstacles marketers face creating video content and 8 actionable insights to increase conversion and brand awareness.

November 2017

2018 marks the third annual Flavor & Trend Forecast and this year we’ve dug deep into the cupboard and sifted through mounds of facts to serve up the best report yet. We worked with our internal experts to bring you the top 10 trends you’ll be seeing throughout 2018 and 5 trends to keep on your radar.

September 2017

Instagram is a highly competitive channel for marketers that demands frequent activity and high quality content. In this Tip Sheet, we highlight creative best practices and the secret top marketers are using to increase flexibility and engagement with consumers.

August 2017

A summary of the state of eCommerce for product segments in the US and Canada. Includes list top of obstacles and opportunities faced by marketers and retailers.

June 2017

Download this FREE whitepaper to uncover what the 2017 Industry Benchmarks are for Social Media KPIs, see how your brand’s performance stacks up and learn what to measure for when setting future goals.

November 2016

For 2017, we’ve been crunching the facts and working with our team of food experts to craft this year’s trend list. Download now to learn about the top 10 trends for next year and the 5 ones to watch!

Pinterest 101

June 2016

Pinterest has created an environment that gives users the ability to not only browse through aspirational items but also plan for future projects; consider it a digital catalogue. Over 90% of Pinterest users leverage the platform to gather information and plan for or make purchases.

July 2016

Blink and you just might miss something from the fastest growing social media platform. In the third edition of our Social Media 101 Series, we investigate Instagram: demographic breakdowns, latest features and best practices.

Why your Brand Needs a Content Marketing Strategy

July 2016

A solid content strategy guides your brand’s marketing efforts and keeps them aligned to your business objectives. Without one you’re floating in the ocean with no life vest!

Content Marketing

April 2016

Content Marketing is all everyone seems to be talking about. In fact, 77% of marketers say they plan to produce more content in 2016. Take 10 minutes to read how our latest White Paper uses a simple cycle to build a content marketing strategy. It will build efficiencies into your marketing plans, saving you time and money.

March 2016

Tag along as we explore the top 5 social media platforms: Facebook, Snapchat, Instagram, Pinterest and Twitter! You’ll get a look into demographic breakdown, behaviours and a simple look at what makes a killer post/feed as well as best practices! Let’s get started with the platform that changed it all: Facebook.

Twitter 101

February 2016

We’ve come to the end of our Social Media 101 bootcamp. We’re tying everything together with Twitter, which prides itself on brevity, so we’ll keep this short.

January 2016

Keep up to date with the latest flavors and trends that will be taking over your Instagram account next year with THP’s inaugural Flavor & Trend Forecast. Not only will you get to see the top 10 trends of 2016 but we’ve even taken a look into our crystal casserole dish to see what’s on the horizon for 2017.

The State of Video

January 2016

You may have heard that video is the must have content form for 2016. In THP’s White Paper, The State of Video, we explore the effect digital video has had on marketing spend, the differences between YouTube and Facebook as well as demystifying video metrics.

January 2016

Welcome to the second edition of our Social Media 101 Series! Snapchat supports over 100 million daily active users but only 1% of brands are currently engaging with the Gen Z-heavy platform. Snapchat holds massive untapped potential for brands, click now to learn more!

December 2015

Click the thumbnail image to see how over 680 food and consumer brands have switched from a traditional agency model to a flexible pay-as-you-go model for creating beautiful, custom, on-brand content.

Revolutionize Your Social Media

November 2015

The numbers prove that exception content helps drive consumer engagement. The problem is that Brand Managers are expected to do more, with less. See how a flexible pay-as-you-go model can generate the results you want on the budget you need!